Austin, Texas Gets In On the Mario Launch Love

Spreading far and wide

After San Diego and New York, where else can Nintendo go to spread the word about Super Mario 3D Land? How about Austin, Texas?

On 7th November Nintendo will take a host of Tanooki Marios to the Republic Square Park in Austin, TX for an impromptu (as in "extremely rehearsed") performance of a surprise nature. Still hoping for the Macarena.

AUSTIN ON ALERT FOR MASS MARIO SIGHTING AT REPUBLIC SQUARE PARK ON NOV. 7
Consumers Enjoy a Surprise Performance to Celebrate Upcoming Launch of Super Mario 3D Land Game

WHAT: Be on the look-out in your city for dozens of Marios dressed in Tanooki ears and tails to celebrate the upcoming launch of the Super Mario 3D Land™game for the Nintendo 3DS™hand-held system. Marios will leap from the Mushroom Kingdom into the real world for a special one-time appearance that Austin-area consumers won’t want to miss.

Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS and launches on Nov. 13. It is the next evolution of Mario game play with the return of the fan-favorite Tanooki Mario, the game uses 3D visuals to deliver classic Mario action with enhanced depth, distance and speed, all without the need for special glasses. To date, more than 262 million Super Mario games have been sold around the globe, making it one of the world’s most widely enjoyed video game series.

WHO: Dozens of Marios, consumers of all kinds
WHEN: Monday, Nov. 7 Between 12:30-1 p.m.
WHERE: Republic Square Park (adjacent to North Congress Ave.) 422 Guadalupe St., Austin, TX 78701
VISUALS:

  • Consumers enjoying surprise performance by a dozens of Marios
  • Fun opportunities for highly visual b-roll and photography

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