He gets around

Atlanta, Georgia is the next stop on Mario's tour of the United States to promote Super Mario 3D Land.

The plucky plumber is taking in the unique sights of the Atlanta Underground this Friday, 11th November, with a surprise performance by a gang of Marios in Tanooki tails and ears.

ATLANTA ON ALERT FOR MASS MARIO SIGHTING AT ATLANTA UNDERGROUND ON NOV. 11

Consumers Enjoy a Surprise Performance to Celebrate Upcoming Launch of Super Mario 3D Land Game
WHAT: Be on the look-out in your city for dozens of Marios dressed in Tanooki ears and tails to celebrate the upcoming launch of the Super Mario 3D Land™ game for the Nintendo 3DS™ hand-held system. Marios will leap from the Mushroom Kingdom into the real world for a special one-time appearance that Atlanta-area consumers won’t want to miss.

Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS and launches on Nov. 13. It is the next evolution of Mario game play with the return of the fan-favorite Tanooki Mario. The game uses 3D visuals to
deliver classic Mario action with enhanced depth, distance and speed, all without the need for special glasses. To date, more than 262 million Super Mario games have been sold around the globe, making it one of the world’s most widely enjoyed video game series.

WHO: Dozens of Marios, consumers of all kinds
WHEN: Friday, Nov. 11 Between 12:30 – 1 p.m.
WHERE: Atlanta Underground, 50 Upper Alabama St SW (between Peachtree St. and Central Ave.) Atlanta, GA 30303
VISUALS:

• Consumers enjoying a surprise performance by dozens of Marios
• Fun opportunities for highly visual b-roll and photography