Reggie Discusses Wii U Branding, "Not a Difficult Sell"

Will be different to Wii

Nintendo's decision to include the well-known Wii name in its successor, the Wii U, looks on the surface like it'd make marketing the console easier, but Nintendo of America President Reggie Fils-Aime says the company will take a different approach to its dual-screen home console.

Speaking to Forbes, Fils-Aime clarified the console will be branded and marketed in a different way to its predecessor, though he didn't go into detail about what these differences would be. As long as the adverts don't involve minor celebrities in the home, it could be a winner.

Whereas Nintendo itself admits it's had difficulty capably explaining the 3DS experience to advertising audiences, Fils-Aime doesn't foresee the same problem with Wii U:

I don’t think it’s going to be a hard sell. I think that communicating to consumers through the magic of the second window, you can have a totally unique experience, with another player still in the room… I don’t think it’s a difficult sell.

The Wii U's world of magic and windows is yours to explore sometime after April 2012.


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