News Article

Pokemon and 3DS Helped Nintendo to a Record-Breaking March

Posted by James Newton

2.4m critters sold

Pokémon Black & White were monster sales successes in March, shifting nearly 2.5m units across North America and raking in the dough for Nintendo.

The new games, combined with the 3DS launch, resulted in Nintendo's best March ever for portable gaming. In four days on sale the 3DS sold just under 400,000 units, not far behind the DS family's month-long sales of 460,000 consoles.

Wii shifted 290,000 units, a far cry from the 525,000 units it shifted this month last year, but perhaps an impending Wii price cut could help sales improve.


April 14, 2011

The new Nintendo 3DS™ system combined with the Nintendo DS™ family of systems to make last month the best-selling March in U.S. history for Nintendo's portable hardware business, according to the independent NPD Group, which tracks video game sales in the United States.

After only one week on sale following its March 27 launch, Nintendo 3DS sold just shy of 400,000 units. Propelled by sales of more than 1.3 million Pokémon™ White Version games and more than 1.1 million Pokémon™ Black Version games, the Nintendo DS family of systems topped all home and portable video game systems in March, with more than 460,000 sold.

"Both Nintendo 3DS and the Nintendo DS family had a strong month, indicating that Nintendo has something for everyone," said Charlie Scibetta, Nintendo of America's senior director of Corporate Communications. "Nintendo provides people with the best video game experiences, from 3D visuals without special glasses to a touch-screen interface to motion controls."

Nintendo's Wii™ console sold more than 290,000 in the United States in March, giving Nintendo combined hardware sales of more than 1.1 million for the month. The upcoming Wii Play™: Motion game launches on June 13 and will have players smiling as they use their Wii Remote™ Plus controller (or Wii Remote™ with Wii MotionPlus™ accessory) in 12 new motion-controlled games. Wii Play: Motion comes packaged with a black Wii Remote Plus controller to deliver great value, precise motion control and immersive social fun that anyone in the household can pick up and instantly enjoy.

As Nintendo 3DS heads into its first full month of sales, a number of milestones are on the horizon to keep momentum going:

  • A free future system update will provide Nintendo 3DS owners with an Internet browser and access to the Nintendo eShop, which will bring consumers a broad variety of downloadable software as well as video game trailers, screen shots and related information. The system update also delivers a solution for Nintendo DSi™ and Nintendo DSi XL™ owners to easily transfer most of their Nintendo DSiWare™ games to their new Nintendo 3DS systems.
  • On June 19, The Legend of Zelda™: Ocarina of Time™ 3D introduces a completely re-mastered version of an epic entry in the beloved The Legend of Zelda game series. The game couples phenomenally enhanced graphics, stunning glasses-free 3D visuals, a touch-screen interface and newly implemented motion controls to provide a fresh experience. The game will also feature new challenges not included in the original game. The Legend of Zelda veterans can look forward to the Master Quest – a second quest with revamped puzzles and redesigned dungeons that feature the same graphical and interface upgrades as the main game.
  • Later this summer, Netflix members who own a Nintendo 3DS system and can access a broadband wireless Internet connection will be able to instantly watch TV episodes and movies streaming from Netflix directly to their Nintendo 3DS systems. A Netflix unlimited membership is required.

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User Comments (14)



Tails said:

Very Nice Sale numbers. I am very happy that this Pokemon game was such a huge success But same goes as well for the 3DS. Now we just need to get the word out about how awesome the 3DS really is..



moosa said:

I think half of those "record breaking" 3DS preorders went to people hoarding them and trying to make a quick buck on eBay. Holey moley.



Malkeor said:

That's actually a nice amount for the 3DS considering all the factors involved that would otherwise hinder the "must-buy now" mindset.



Token_Girl said:


It didn't go too well for eBay speculators, if they did. Last I checked the 3DS has been selling at or below retail price. Surprisingly, Ninty actually got enough stock out. I've had no trouble finding ones for sale.



Highwinter said:

Not surprising to see Pokemon sell so well, but after the past few games were rather disappointing, this one really deserves all it's success, they did everything pretty much perfectly with it.

And yeah, we need a new Stadium-like game on the Wii. (not Battle Revolution!)



1080ike said:

Yep, we do need another Stadium. It would be kind of weird to finally attach the coveted "3" at the end, though, as Stadium hasn't been used as a name since 2001.



SunnySnivy said:

I never would have thought Black and White would do this well. I'm glad!

Nintendo outdid themselves with these games, they exceeded all my expectations.

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