Last month Nintendo's James Honeywell said 3DS won't be this cheap forever, but price-cutting on the console continues apace as select UK retailers are selling the console for just £179.99 going into the Easter weekend.
GAME and HMV both have the console available to buy from today for £179.99, with Gamestation set to follow soon. Online giant and Amazon also has the console at £179.99, but retail opponent Play.com is sticking to £196.99 at the time of writing.
How much lower can the 3DS price go in the UK? Has this latest round of price-chopping convinced you to grab the machine now, or will you wait to see if it goes down further?