As Nintendo's range of hardware expands, so too does its family of employees. The company has announced the hiring of Cynthia Gordon, a strategic communications professional with over two decades of consumer-brand experience, as Nintendo of America's Vice President of Corporate Affairs.

Gordon will officially start her new role on 14 March, replacing Denise Kaigler who in November 2009 revealed that she was giving up her position at Nintendo after two year's service, due to strains on her family life brought on by the amount of commuting required by her professional life. Kaigler then went on to secure a role as chief marketing officer at 38 Studios.

Gordon's appointment comes approximately two weeks prior to the launch of the 3DS outside of Japan. The new VP of Corporate Affairs will work out of Nintendo's Redwood City office, reporting to the vacant role of Executive Vice President of Sales and Marketing, a position currently managed by NoA President Reggie Fils-Aime since the departure of Cammie Dunaway last October, who chose to pursue a career outside of the interactive entertainment industry. Incidentally, Fils-Aime once held that very position earlier in his career.

On what Gordon will bring to the table, Fils-Aime says:

Cindy brings a wealth of smart, strategic brand experience to our team... As we prepare to launch our new Nintendo 3DS system on March 27, her expertise will help keep our momentum going strong through the rest of the year.

Prior to joining Nintendo, she was the Digital and Social Media VP at 360 Public Relations, VP of Public Relations/New Media at Universal Orlando Resort, and the Director of Global Communications at Dunkin' Brands.

With the upcoming launch of the 3DS alone, Nintendo is sure to have a busy future ahead and we at Nintendo Life wish Cynthia Gordon the best of luck as she embarks on her new role at Nintendo.