Recent figures released by UK chart overlords GfK Chart-Track indicate the UK game market is down 13% year-on-year in 2010, and a massive 29% lower than 2008 when the Wii and DS were at their height. Now the games industry is looking towards 3DS to get it back on track and help the industry recover from disappointing sales figures.
Industry figures from retailers, publishers and developers all spoke out in support of the machine, which is the first truly new console to reach the UK since the PlayStation 3 launched in 2007. Andrew Thompson, head of games at Asda, said:
Nothing excites and ignites the games market more than a new hardware launch, and Nintendo 3DS is set to be the hottest product of 2011.
Nintendo UK's managing director David Yarnton is equally enthusiastic about the machine, as you'd expect, though we can't help but feel he got a little carried away:
The 3DS will provide people features and benefits that will not only enhance their gaming experience, but provide them with a portable platform that will be used everyday, everywhere, by everyone.
We look forward to posting news of 3DS topping 6 billion consoles sold.