Prepare for Celebrity Overload in Nintendo's Christmas Campaign
Posted by James Newton
It doesn't stop at Jedward
Nintendo of Europe is very fond of having familiar faces present its campaigns: Ant and Dec represented the brand for years, and Irish nightmare twins Jedward were recently brought on board for the coming Christmas period. That's only the tip of the superstar iceberg however, with the full range of personalities now unveiled.
Younger gamers will be drawn in by ex-footballer Jamie Redknapp and wife Louise making a comeback to promote New Super Mario Bros Wii, and diddy Geordie pair Ant and Dec will make their triumphant return, appropriately enough, on Donkey Kong Country Returns. Colour coded boyband JLS will also make appearances to promote Wii Party, released this Friday.
By far the most bizarre set-up, however, will be X Factor winner Alexandra Burke and fellow contestants Olly Murs and Jedward teaming up to talk about hardcore Japanese RPG Dragon Quest IX: Sentinels of the Starry Skies, as well as the slightly more understandable New Super Mario Bros. on DS.
All these unlikely combinations will hopefully add up to a winning Christmas for Nintendo, but what would be your ideal pairing of Nintendo games and celebrities? Let us know!