We know that the DS has suffered a great deal from the impact of piracy, with many titles failing to gain the sales they deserved, in part due to the ease with which software is pirated on the device. Nintendo president Satoru Iwata isn't convinced the blame lies squarely at the feet of pirates however, acknowledging his company has a part to play in promoting great software.
I do not think we should attribute bad software sales solely to piracy. Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the No. 1 position of the hit software sales chart.
This isn't the first time Mr Iwata has stressed the importance of great software, doing so previously when discussing how good games can triumph over economic troubles.