Nintendo Admits Advertising for 3DS Will be Tricky
Posted by Zach Kaplan
"Do I need these glasses or don't I?!" exclaims hypothetical customer
It wouldn't be tough to argue that Nintendo's forgotten child, the Virtual Boy, was doomed from the start. Among the myriad factors that contributed to its downfall was the inability to successfully advertise the product, as we detailed in our Making of the Nintendo Virtual Boy feature. How do you accurately print screenshots when the technology required to display them exceeds the limitations of modern paper?
It seems that, predictably, the big N is running into similar difficulties with their upcoming 3DS. In an interview with Edge Magazine, SD Group 1 manager Hideki Konno explained:
We are constantly discussing how to market the product. Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies. But our key point with 3DS is that you don't need glasses, which you obviously need to use in cinemas. So we think regular marketing and promotional activities will be very tricky for us. I think that a lot of awareness about 3DS will be spread by word of mouth.
Apparently Nintendo can't afford to produce their tried-and-true advertising method on a larger scale than E3 and deploy cute girls strapped to 3DS consoles across the world. Hopefully, they'll be able to think up a happy medium in the meantime.