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Ignition Gets a New Spark as it Aims for Download Dominance

Posted by James Newton

That's UTV Ignition Entertainment from now on

Ignition's got a commendable history of Wii and DS releases, with Muramasa: The Demon Blade, Nostalgia and plenty of other titles. Now the company wants to aim even higher by positioning itself as a distributor of quality digital content, with WiiWare on its list of priorities.

The company, now rebranded UTV Ignition Entertainment, aims to be the "Pixar of games in two to three years", a lofty ambition indeed. The company isn't moving entirely away from retail products however, but currently has no announced titles for Nintendo platforms other than the upcoming Arc Rise Fantasia.

[via mcvuk.com]

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User Comments (9)

Punny

#1

Punny said:

"Pixar of games," eh? Sounds interesting. I liked Muramasa, so I would like to see how this works out!

nintendogamerftw

#2

nintendogamerftw said:

Personally, I'd prefer it if they keep developing retail games. I've enjoyed all their releases thus far and can't wait for Arc Rise Fantasia. Either way, however, as long as they continue developing great games, it doesn't make much of a difference.

odd69

#4

odd69 said:

We could actually use another developer like this on Wiiware, we need more quality titles.Ignition Entertainment would benefit more, i can't afford to buy a retail game on a weekly basis but downloadable games i can, I'm sure alot of people could say the same.

CanisWolfred

#5

CanisWolfred said:

Maybe now they'll release a game that can sell?

@Nintendogamerftw

They're a publisher, not a developer, unless they're changing that with this new rebranding. All the games they released thus far were made by various companies, and Ignition was just the one to bring them to the U.S.

EDIT: Nevermind, they also developed some games, but none of them are noteworthy. In fact, most were mediocre. This doesn't bode well for they're Wiiware releases, unless they finally got some new talent.

Egg_miester

#7

Egg_miester said:

meh i don't see Ignition Entertainment has good publisher if it wasn't for their partnership with marvelous interactive inc they wouldn't be getting any good wii games to publish

RaylaxStaff

#8

Raylax said:

If they want to be the Pixar of games, they might want to start by redoing their logo. It looks exactly like the sort of thing you'd see on the spine of straight-to-VHS flims.
On the other hand, they make mostly great games. Looking forward to see what comes out of this.

Ristar42

#9

Ristar42 said:

Ignition didnt distribute King of Fighters Saga or Samurai Showdown for Wii in the UK. Most annoying!

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