Nintendo Insists That Apple's iPad Isn't a Threat

Reggie Fils-Aime: iPad isn't even a mouthful, while DS offers both "snacks" and "meals"

In case you hadn't noticed, Apple launched a new piece of hardware recently.

The iPad is, according to Apple fans, the best thing since sliced bread but Nintendo's Reggie Fils-Aime isn't so keen. In fact he's been downright disparaging about the new device:

Apple is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software. I've seen data that suggestions that while consumers are constantly downloading Apps, they play with them for a few times and then they are moving on to the next thing.

Clearly it doesn't look like their platform is a viable profit platform for game development because so many of the games are free versus paid downloads.

If our games represent a range between snacks of entertainment and full meals depending on the type of game, (Apple's) aren't even a mouthful, in terms of the gaming experience you get.

So there. Take that, Steve Jobs.


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