News Article

Average UK Price of a Wii Only £155

Posted by James Newton

RRP still the same

It’s been a while since we’ve reported on the price of the Wii following its up down up down charade last year, but the drought stops here.

A recent survey by UK trade magazine MCV of 25 retailers has shown the console’s cost to consumers now stands at a measly £155.56, nearly £25 lower than the recommended retail price. Want to know who came out most cheaply? Magazines-and-stationery megachain WHSmith, surprisingly, offering the machine at just £120 as it attempts to sell off its games stock completely.

Nintendo itself has not changed the cost price of the console to retailers, meaning some may be making extremely slim profits, or even losses, on the sale of the machines. With the DSi also heavily discounted against its RRP at some retailers – and with rumours of the XL receiving price cuts in the coming weeks – it seems now’s a good time to be in the market for a Nintendo console, but perhaps not such a good time to be a bean-counter.


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User Comments (12)



Raylax said:

@2: I think so, yeah. All the games in the 2 WHSmiths' closest to me have stopped selling them.



Gavin_Rozee said:

My RRP's for the Nintendo stuff:

Wii - £149.99
DS Lite - £79.99
DSi - £109.99
DSi XL - £ £129.99.

That's what I think the prices should be anyway.



Stuffgamer1 said:

I don't get it...why are European retailers so willing to vary the prices of the hardware? In America, the Wii pretty much always sells for the $199.99 MSRP. Select specialty stores USED to price gouge when it was a super-rare and highly sought-after item, but I've never seen a retailer sell it for LESS than MSRP.



NintendoWorld1 said:

Sainsbury's were selling them for £135.00 over Easter, sadly Wii sales will go down. Everyone who wants a Wii has one, Nintendo could play it really clever and start bundling Wii's with New Super Mario bros or Galaxy. I'd buy another one if they do that.

Also for me until Nintendo announce a VC service for DS I won't be buying a DS XL...



Stuffgamer1 said:

@Gavin Rozee: Not my point, actually. It doesn't matter how well the Wii is or isn't selling (or any other game console, for that matter)...retailers in America simply don't sell below MSRP. I remember a time when we had LOADS of the things at GameStop, and the selling price was the same as always...same everywhere else, too.



Machu said:

Spotted the black WSR bundle in HMV today, for a cool £135. Nice!



Token_Girl said:


I wonder if retailers keep a larger percentage in the UK, so they have more room to vary the price. I don't know, just a thought. I wouldn't mind it being like that here too. Pretty much the best deal you can get is just a couple of bucks off if you buy online from Amazon or something.



opeter said:

Actually I am thinking to sell my Wii... I am simply disappointed with Wii's graphics and games.

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