April Fools is a bit like Marmite: you either love it or hate it. Those that hate it will see no purpose to assigning the light-hearted act of pranks and jokes to a single day of the year. Those that love it will relish in being a nuisance to others, safe in the knowledge that it's justified. This year, video game retailer — Gamestation — has got to be applauded for originality for sure.
Orders that were made on the 1st April via the Web site had an extra clause attached that was overlooked by many shoppers. Taken from the Terms and Conditions section, here's an excerpt of what 7500 paying customers failed to notice:
By placing an order via this web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul. Should We wish to exercise this option, you agree to surrender your immortal soul, and any claim you may have on it, within 5 (five) working days of receiving written notification from gamesation.co.uk [sic] or one of its duly authorised minions. We reserve the right to serve such notice in 6 (six) foot high letters of fire, however we can accept no liability for any loss or damage caused by such an act. If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant Us such a license, please click the link below to nullify this sub-clause and proceed with your transaction.
Although no immortal souls are planned to be claimed, it does highlight the importance of checking the terms and conditions when making purchases.