Mario & Sonic's Winter Olympics Outing Shifts 6M
Posted by Jon Wahlgren
Quite possibly more profitable than the actual Olympics
The real Winter Olympics in Vancouver may be watched and beloved the world over, but you know what else is beloved all across the globe? Video games, and especially ones starring Mario and Sonic. Combine that with the Olympics and hoo-boy is there money to be made.
Sega and Nintendo would like to remind everyone just how much money they're raking in thanks to Mario & Sonic at the Olympic Winter Games on Wii and DS by announcing that the game has now sold over 6 million units worldwide since its release last October.
How great is it, asks Sega? So great, says Sega:
“The original Mario & Sonic at the Olympic Games was a huge success for SEGA,” commented Mike Hayes, CEO for SEGA America and SEGA Europe. “Mario & Sonic at the Olympic Winter Games is one of the leading third party games for Wii and DS and we were confident the title would have longevity within retail. The start of the Vancouver 2010 Winter Games is a perfect time to ensure SEGA is at the forefront of the consumer’s mind when it comes to recreating that Olympic Winter Games feeling in living rooms everywhere.”
Because nothing says "international competition and sportsmanship" better than a weird blue hedgehog, a pudgy plumber and a menagerie of weirdos and freaks of nature.