NASCAR Gets A Mario Makeover
Posted by Jon Wahlgren
New Super Mario Bros. Wii car competing on Saturday
The world's of NASCAR and Nintendo fans alike will mesh together on November 14 (a.k.a. this Saturday, a.k.a. New Super Mario Bros. Wii Eve) thanks to a decked-out stock car co-sponsored by Gamestop and Nintendo of America.
The car, and its driver, Denny Hamlin, will be competing in the Able Body Labor 200 at Phoenix International Raceway.
Best of luck to Mr. Hamlin; wouldn't want to disappoint Nintendo and their hitme...er, fans!
UPDATE: That mock-up is nice and all, but we've got a shot of the real deal below.

































User Comments (23)
#1
JayArr said:
O_O Nintendo and Nascar? For real? That's cwazy!
#2
Objection said:
He better win
#3
cheetahman91 said:
Nice car. Too bad I don't watch NASCAR.
#4
Sylverstone said:
Lol
Hitmen.
He better win it!
The WWE SmackDown vs Raw 2010 car won the other week, so I hope this dude can match up to that other guy's skill!
#5
Ezekiel said:
They are Mario Crazy! I swear!
#6
V8_Ninja said:
Yet another thing that shows that video games are big.
#7
Jazzem said:
Mario Kart would be a better fit I'd have thunk! But still, guess NSMBWii could do with some novel promotion
Anyone seen the DK truck? http://tinyurl.com/2xk7kt
#8
IAmNotWill said:
I guess I have something to watch on saturday...
#9
Charlie_The_Unicorn said:
Very nice.
#10
sirgrim said:
Take notes, EA. This is called advertising.
#11
irken004 said:
That Gamestop logo ruins it for me.
#12
Tengoku said:
Gamestop doesnt even have a midnight launch for this game
why are they endorsing it so much
#13
Stevie said:
If they crash and crumple up Mario's fizzog I will not be happy.
#14
Koto said:
He better win, Mario won't be happy if he doesn't
#15
Popyman said:
Sweet, I guess I'll watch a little of the race with my dad, for once. Very cool.
#16
NintenDude97 said:
WOW!
#17
StarDust said:
Well, anybody who was skeptical about Nintendo's ability to target a large audience, this has got to be the boldest marketing move by Nintendo I have ever seen 50+ million views = WOW!!!
I need to go to Gamestop ASAP to reserve my copy by Friday, because once the nation sees Mario's face plastered on that car, it will be a guaranteed sell-out...
#18
nix said:
Anybody know if it's the same car for the 500 chase for the cup, because that seems to be the only one shown on channel 5 uk on monday/tuesday morning.
#19
sonic_brawler95 said:
I might tune in to the race until I see that car.
#20
KrazyKain said:
if he comes last... anti wii fanboys are going to go crazy with it... he better get a good position
#21
StarDust said:
He started 1st place in the line-up. But unfortunately, #20 "Mario Bros. Wii" car got into a wreck
Foul play invovled judging by the video feed ;-(
http://www.nascar.com/video/busch/2009/11/14/nns.pho2.high.five.nascar/index.html?MostPopular
#22
Lanmanna said:
That stinks.
#23
LEGEND_MARIOID said:
I'd drive that to work....... and I'd make sure I'd drive past the ps3 and xbox fanboys' houses on the way.