Sony: We Take More Risks Than Nintendo
Posted by Damien McFerran
Sony's American boss tells it like it is
Sony Computer Entertainment America boss Jack Tretton has been passing his own unique brand of judgement on his company's rivals and unsurprisingly, Sony comes out on top in his eyes.
Speaking to Forbes, Tretton had this to say:
Nintendo know what they do well and they stick to it. They deliver a casual, youth-oriented entertainment experience, it's very enjoyable after 20 years, and they make money. They print money. Their profitability is their key focus... I think that's enviable.
After adding that he thought Microsoft had "more money than God" he then moved on to his perception of Sony:
We like to see ourselves somewhere in the middle. We don't have unlimited money, we cater to a more mass market audience, we're willing to take a little bit more risk than a competitor like Nintendo.
Oh? We'd say that releasing a machine that is technically underpowered but backed by a revolutionary motion-based control system that your competitors will rush to copy in a couple of year's time is a pretty big risk, Jack.