You might have noticed that the PSPgo - Sony's attempt to plant its flag in the soil of digital distribution before anyone else - has recently launched.
It's hardly been the most positive hardware release of all time, with reports that stores are refusing to stock it and industry experts writing it off as an expensive and ultimately pointless update.
To add insult to injury, many UK stores have started to discount the machine already.
Nintendo's Reggie Fils-Aime has been rather more diplomatic with this verdict, but it's still not great news for Sony. "I have the utmost respect for all our competitors," he said to the chaps at the Washington Post, "but it's interesting to try and answer the consumer question of 'What's in it for me?' in that product."
I'll tell you what's in it for you, Reggie - increased cost and the prospect of having a huge pile of PSP UMD discs that you can no longer play.