Consumers Respond Well to Wii Price Cut
Posted by James Newton
$50 saving puts more Wiis in American homes
Since the Wii had a tasty $50 knocked off its price, it seems they've been flying off North American shelves quicker than fireworks in July.
Nintendo haven't yet released any actual figures - it's only been a few weeks - but everybody's favourite Nintendo of America President Reggie Fils-Aime had this to say:
The consumer response has been very strong to the price reduction. There are literally millions of consumers out there who want a Wii and had been on the sidelines: they’d been waiting for that little nudge to go out and pick it up - the price decline, the sampling, the launching of key software like Wii Fit Plus - we believe it’s what’s pushing them over the edge to get into the category.
Although Reggie's talk of "pushing them over the edge" comes off a tiny bit creepy, at least the price cut seems to have worked well in snagging more and more customers to buy into the Wii's success. Not only that, Mr Fils-Aime also admitted to a little habit of his - and not necessarily a very cool one, either: he likes to check Amazon’s hourly video games sales charts, although he would as Wii and Wii Fit Plus currently sit right at the top.
The image of Reggie sat at his PC hitting refresh every hour is a priceless one, but surely there's a better way to get sales, figures, Reggie? You're the President of Nintendo of America!