The practice of 'cyber-squatting' - which basically means buying a domain name in the hope that it will one day become valuable - has been commonplace for a while now, but this is one of the more amusing episodes we've witnessed.
An industrious Chinese person has registered the domain name www.pspgo.co.uk, probably thinking that Sony will open its chequebook come release time and buy it off them.
We're not sure if that has happened or if Sony has decided it doesn't want the domain after all, but the squatter in question has decided to turn the site into a fully-working replica of Nintendo's own DSi site.
Even if Sony isn't playing ball, this is likely to make the company feel a little bit silly.
The site might not be live for much longer so be sure to take a look and have a giggle.