News Article

There's a DS Sold For Every One in Five People in Japan

Posted by Jon Wahlgren

Lifetime sales data by region revealed

Nintendo's sales statistics this gen have been impressive across the board (except for Wii Music, which the company admits underwhelmed at retail), but this one is a doozy.

The company has released lifetime sales data for the mighty DS, covering all three iterations, and market penetration in the US and Europe hovers just below the 10% mark. In Japan, the DS has carved out a nifty 20.5%. That's 26.1 million DS' sold to a population of 127 million. That's one out of five people for a specific video game console.

Since this includes lifetime sales, it's important to note that this doesn't mean one out of every five people in Japan own a DS, as it doesn't take into account individual users who've made multiple purchases or upgrades. But still, it's an impressive figure nonetheless.

It really does print money.


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User Comments (10)



Kawaiipikachu said:

Well i got a DS Phat with a dead battery a DS lite with a dead microphone (headset works) & a wonky touchscreen (works well with Picross DS) but im planing on getting another DS lite because my of my current DS lite's faults .
plus my parents own a phat each (Nintendogs edition)



motang said:

That a boat load of DS...amazing! I can believe that I saw a lot of DS when I was Tokyo like 3 weeks ago.



StarDust4Ever said:

My DS phatty's battery still works fine, but looking back, maybe I should have thought to buy a spare when I had the chance, cause if it ever goes out there'll be no way to replace it

The touch screens will last a lifetime. The trick is to be gentle with it, keep your DS closed when your not playing it, and to make sure that no 6-10 years-old boys ever, ever, ever get their grubby little paws on it. Also, don't use a sharpie marker to play pictochat with LOL just kidding; I would never be that stupid

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