News Article

Wii to increase by £20 in UK?

Posted by Damien McFerran

UK retailer Gamestation appears to be preparing for a price rise.

As we reported a month or so ago, Nintendo recently increased the price of Wiis to retailers by up to £20, reflecting the increasing strength of the Yen versus pound sterling. At the time it was unsure whether or not retailers would pass the price increase to customers, but now we’ve seen the first signs that the cost to consumers will rise.

Anyone who bought a Wii console from UK high street retailer Gamestation over the Easter weekend may have taken one look at their receipt and noticed something different: the price. Although the advertised price of a Wii bundle is still £179.99, the till receipt now shows £199.99 next to the Wii console, a clear indication of the impending price rise.

As if that weren't enough to turn your stomach, Nintendo have also hinted that the price of their first-party games could increase too, meaning it's not just newcomers to the Wii scene who end up out of pocket - core gamers might also end up shelling out more for those shiny first-party games. Although most Nintendo titles launch at £34.99 these days, sooner or later you could see £39.99 or even the dreaded £44.99 stickers on those lovely white boxes.

There's no word on whether the increase could hit third-party publishers, but considering that multiformat games are often comparable prices on all formats - Sonic Unleashed launched at £39.99 on Wii and 360, for example - any further hikes from Nintendo could price the smaller publishers out of the Wii market.

So there you have it. Although the Wii is still available to buy at £179.99 brand new at the time of writing, there’s no telling on when the price increase will be made official, but one thing’s for sure: it is coming.


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User Comments (21)



get2sammyb said:

I'm sorry, and I don't want to come across like a boo-boy whining about everything Nintendo do, but I find it hard enough to part with £34.99 on a Wii game, which runs in standard-definition, is (usually) without online play and gamerscore/trophies. I know many people will herald the "innovative" controls as a selling factor, but let's be honest, in many cases the Wiimote replaces a button-press for a waggle.

I guess the long-winded point I'm trying to make is, even at their current price I find Wii games out of my price range when I can, by my own opinion and standards, get a vastly superior experience on the PS3 (or 360)... if we ever see the day where Wii games retail at MORE than the price of their competitors then -- well I'm well and truely out aside from REALLY important releases like Zelda/Mario.



gig said:

Oh dear, Nintendo obviously need the cash due to hardly selling any hardware with the Wii and the DS failing badly to compete with other consoles......Oh wait sorry wrong company.

Weird though most consoles come down in price as the years go by but not the mighty Wii by the dawn of the next gen it might be up to the £400 mark that will teach all those people for not getting it closer to launch.



KDR_11k said:

Blame your currency, it made your stuff way cheaper than in the rest of Europe so Nintendo is compensating.



Dazza said:

This is interesting because this weekend I saw John Lewis ('never knowingly undersold', but somehow always the most expensive!) selling Wii consoles for £160. I just imagined all shops would be rolling in a slight price drop from the usual RRP of £180.

If this is true then its a bit of a piss take. I am as positive about the Wii as the next man on this site but I don't think £200 is good value for money considering the alternatives,



Sean_Aaron said:

I have to agree with KDR_11k, we've been paying less than the rest of Europe in the UK. But, £34.95 is not a price I normally pay for any game, and I've already decided I need to cut back to 1 game per month with that as an absolute ceiling. If titles start going for for £39.99, they'll either need to be really compelling (I'll pay any price for Williams Pinball Classics) or I'll be waiting for price drops well after release or hitting the 2nd-hand market more.

At least there's always the Wii Shop for downloads!



Starwolf_UK said:

reflecting the increasing strength of the Yen versus pound sterling
I think it is more to do with the Euro and protecting mainland Europe (they don't want consumers importing inspite of the fact going on a cheep trip to France was the cheapest way to be guaranteed to get Wii Fit for most of 2008). Of course the NOE PR Robots say yen for some odd reason (even now we're paying more than the Yen price...with a 40% drop still we paying more than Yen, says it all really).

Although most Nintendo titles launch at £34.99 these days, sooner or later you could see £39.99 or even the dreaded £44.99 stickers on those lovely white boxes.
We've already seen £39.99 and £49.99 Animal Crossing and Wii Music retailed at £39.99. The Wii Speak edition of Animal Crossing at £49.99.

Then there was the whole "budget" range New Play Control being £30! Considering Pikmin was £20 in 2003...

You know what the worst thing is. When the currency recovers (or starts to) we'll still be paying these bloated prices. Business is awesome. I still think Nintendo are jerks for increasing the selling price of the Wii by £20. UK retail is hardly healthy and killing the profit margin on the Wii doesn't help.

Of course Nintendo hides behind their shield saying they don't set RRP as that would be price fixing, look European commission we're good now, btw, we're still not paying the fine for price fixing between 1991 and 1998 that we recieved in 2002!



wiiboy101 said:

well super markets still doing there £150 priced wiis so don't worry about it funny thing is the wii price will drop sooner rather than later i think people are confusing a value shift in the exchange rate to a deliberate wii price increase its a temp thing and nintendo can pull in profit before a big price drop



motang said:

I think it's time for Nintendo to do a price drop on the Wii, the other two have and they are both HD systems and the Wii isn't. Come on Nintendo you are already making hand over fist of cash on the Wii!



The_Fox said:

@post 9 motang
Nope, they won't unless:
1.Wii sales drop for a sustained period
2.Micosoft or Sony start to catch up to them in sales
3.the Xbox 360/PS3 price drops below the Wii price.



KDR_11k said:

The HD systems don't have an advantage over the Wii, in fact they have a lower value to many customers due to a lack of the software the Wii has that appeals to them. Pointing at the HD systems as a reason for a pricedrop is silly since the HD systems got their prices dropped because they're worth less to the customer than the Wii.



Neomega said:

....damn (prep yourselves!)

This is what "you people" get for taxing the tea!!!!!!!11!!!!

Fear the mighty dollar!!!!!!11!!!eLEVen!!!

But seriously I'm sorry to hear that guys. Hope they don't tax your digital downloads next (winsconsin bastards)




Wiis have gone down in price in place like Toys R'us to around £155-£160 recently! Hopefully this won't effect ON-LINE retailers TOO much



Jon2 said:

Let's put thing in perspective. Here in Sweden the Wii games retail for 48£ (before the increase). The 360 games are just a bit higer and the PS3 games can retail for 64£.



Sean_Aaron said:

I've yet to see Wii Points go up in price outside of some retail shops putting up the price on the new cards. I've mailed Nintendo directly about this and they deny any plans to increase the cost of Wii Points in the UK.



StarDust4Ever said:

No better time than now to import a cheap US Wii, and its great selection of 60Hz Virtual Console games



Viral said:

Sean, check Amazon to see what I'm talking about. It's ridiculous.



Sean_Aaron said:

@Viral: yeah I know, but the online isn't changing. When Amazon was first putting up the new points cards they messed up and were charging £12.95 for 3000; I got lucky and scored two before they caught it. Lots of other people must have seen that post because they're telling me availability is the 29th; I'm still getting a great deal!



opeter said:

@ 6. Sean Aaron United Kingdom 14 Apr 2009, 14:14 GMT

Yes, that's why I buy games only, when they have the prices at £ 10 or less... but let's say, I'm happy, that the value of poundsterling has so drastically dropped (since I can get more for my money in UK, than in any of the EU countrys for my Euros).

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