Reggie Clarifies: There is No "Magic Number."
One million copies sold to make a profit sounds ridiculous? It is!
Earlier it was noted that in order for a Wii title to actually make a profit, one million copies of that title must be sold, and as many were quick to point out, that number just didn't seem right.
Well, according to Nintendo of America president Reggie Fils-Aime, it isn't. Reggie says "the fact is, there's no single magic number that defines profitability for a game," and "it's all based on the level of investment, based on the price point, and so it's unfortunate that I was misquoted in that article."
The article Reggie is referring to is from a March 29 New York Times piece entitled "Video Game Makers Challenged by the Next Wave of Media."