Nintendo Squash "New DS" Rumour

And I was right. Following on from our report last week about the possibility of a new DS to be announced at E3. The news came from Hamamura-san (head of Japanese publishing giant Enterbrain) and has been squashed by both Nintendo of Japan's head of PR Ken Toyota and Enterbrain.

Toyota said:

"We cannot comment on the specifics of what will be announced at E3, but at the very least there won't be anything like what Mr. Hamamura suggested, so would like to clearly deny this.

"We're having a hard time understanding what kind of evidence (Hamamura) had for saying this."

And Enterbrain said:

"It has been reported in the media that our president, Hirokazu Hamamura, made comments at the video game industry seminar we hosted on April 11 stating that 'The possibility exists that an announcement will be made this summer regarding a new model of Nintendo DS.'

"However, no such statement or announcement was made by the president.

"We reported at the seminar that we expect the video game market, which has a recorded all-time high in its domestic market size, to continue to further expand globally as well as domestically.

"During this report, Mr. Hamamura commented that he has to 'continue to pay attention to the direction in which the Nintendo DS is heading' and that he has 'great expectations again this year for E3 (the Electronic Entertainment Expo), where many new announcements regarding games are made.'

"He did not, however, make a comment about the possibility of an announcement by Nintendo concerning a new model or successor to the Nintendo DS due to its current scarce product availability caused by its worldwide popularity."

And that, as they say, is the end of that chapter.