Make someone's day - send them Urban Champion!

With a few clicks, a user will be able to select a game to send as a gift to another user online, Iwata said. When the recipient accepts, the Wii automatically launches the shopping channel and begins the download.

"We think this will be a breakthrough in encouraging customers to spread news of fun games word of mouth," Iwata said. "We also hope to spur more users to connect their Wiis to the Internet," he said.

We can't wait for the next firmware update. A pretty nifty idea!