GAME Aquires Gamestation
Posted by Anthony Dickens
Leading gaming store GAME buys its rival Gamestation and seeks to takeover the high-street gaming market in the UK.
It was announced yesterday that GAME had bought the entire Gamestation stores for a total of £74 million. Whilst this comes as abit of a surprise, all is not lost as GAME promise to develop the brands independently.
GAME - Mainstream model, appealing to the “mass market”, Catering for all gaming, Focused customer service, Clear and simple store environment.
Gamestation - Strength in serving the core gamer, Business model developed “by gamers for gamers”, Strong pre-owned offering, Tailored to appeal to the male games enthusiast
So there you have it, nothings really changed, GAME is still for mum's and Gamestation is still for nerds.