"Electronics giant Sony has sparked a major row over animal cruelty and the ethics of the computer industry by using a freshly slaughtered goat to promote a violent video game. The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console. Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach."
Sony have since officially apologised for the event and have issued a recall on all the magazines that contained the article. Thanks to Kotaku we've also heard Sony's side of the story which reassures readers that a) the goat was already dead before the party and b) no-one was allowed to touch it, they certainly didn't reach inside the carcass.
Even so, like most people I'm all for a good PR stunt, but blimey - Sony's infamously strange PR department have outdone themselves, I really can not see how they thought they'd get away with this one, are they that desperate to shift PS3's? Actually yes, they probably are.
Head on over to the Daily Mail for the original article.