Nintendo Controller Wins Emmy Award

Nintendo has been awarded an Emmy for the original D-Pad on its Nintendo Entertainment System which debeted over 22 years ago in 1985.

"The National Academy of Television Arts & Sciences has awarded Nintendo an Emmy® Award for its invention of the plus-shaped D-pad, one in a long string of Nintendo's controller innovations. The award was presented in recognition of the technological achievement of the D-pad, which radically changed how people interact with their video games and, by extension, their televisions. Nintendo received the award in Las Vegas during the Technological & Engineering Emmy Awards, which kicked off this week's Consumer Electronics Show.

The D-pad first debuted on the controllers for the Nintendo Entertainment System® in 1985, and has been standard on all video games controllers ever since. The D-pad replaced joysticks and represented an early example of how Nintendo was willing to shake up the status quo in the search for a better gaming experience.

"Nintendo has long been a pioneer in the way that people interact with their games," said Nintendo of America President Reggie Fils-Aime. "Our commitment to pushing the envelope continues today with our motion-sensitive Wii Remote controllers, which again rewrite the rules. We are grateful for this award and thank the academy for the honor."

With that award in mind, we predict Nintendo will receive another Emmy for its latest "Wiimote" design in 2028.