"Nintendo DS topped the six million mark in September and has continued to go from strength to strength with thousands of new people being introduced to gaming through the Nintendo DS," said Laurent Fischer, European marketing director.
"Its appeal to both gamers and non-gamers means it has expanded the gaming population significantly. This landmark figure of 10 million Nintendo DS gamers cements the console's position as undisputed leader of the handheld market, bringing gaming to a whole new audience - something that was unimaginable a few years ago!
"The innovative Nintendo DS is now helping to shape the whole market with sales of the Nintendo DS console and games being the main drivers behind recent market growth all across Europe."
Boasting a wide number of games appealing to adults (Brain Training), children and even females (Nintendogs) the Nintendo DS will certainly keep on growing over the next year or so.