Nintendo Brand To Take A Backseat?

What's the strategy? It seems Nintendo might be having a bit of a branding rethink with its Wii console.

If you've kept your ear to the ground in past months, you'll know that Nintendo want you to refer to the new system simply as "Wii", not "Nintendo Wii".

It's a little bit of a change in tactics for Nintendo, whom seem to like plastering their name all over its products, don't forget the Nintendo Entertainment System, the Super Nintendo, Nintendo 64 and Nintendo Gamecube. Now? its simply Wii.

We didn't think too much to this until recently we saw a full cover jacket for upcoming game "The Grim Adventures of Billy & Mandy". If you take a look the jacket, see how long it takes you to spot the word "Nintendo" or the classic red logo.

With this in mind, this is a Midway published game. We'd still expected Nintendo's first party titles to sport a classic Nintendo logo on the front.

Another example is the huge advert in Times Square, New York, does anyone spot the term "Nintendo" there? Does the big N want to become the big W?

Surprising? Yes and no. We all are aware that Nintendo want to appeal to a new audience with Wii, perhaps the classic "Nintendo" branding is going to take a back-seat for this console. We'll find out more as the Nintendo Wii marketing campaign gets into full flow. Discuss.