According to Nintendo the DS is reaching a new gaming audience of both women and older generations with such games like those featured in the "Touch! Generations" series of games.

"Through September's end, the U.S. industry overall shows revenue growth of 11 percent when compared with the same period in 2005. Nearly all of the growth comes from the portable DS – without it, the industry would report a mere 1.6 percent growth over the past nine months. DS hardware and software units posted a robust gain of 203 percent when compared to the same period in 2005. The news is the same globally: Nintendo recently announced estimated full-year shipments for DS hardware will grow to 20 million units from 17 million units worldwide, while estimated DS software shipments increased to 82 million units from 75 million."

Reggie proclaims that the DS has perfectly set the stage for the introduction of Nintendo's Wii console set to launch next month in the US.

"Numbers dramatically show the value of reaching out to the masses with products that are compelling and comfortable," says Nintendo of America President Reggie Fils-Aime. "And this perfectly sets the stage for our breakthrough Wii console, which appeals to both core players and current non-players with an intuitive control system and a price everyone can afford."

Nintendo seem to be committed to bringing gaming to a new playing field, where everyone is a possible customer and player of games. It's either very innovative or very smart business, either way Wii will launch soon and we'll all get to find out for ourselves.