The "Broadway" processor is the heart of the Wii, and it is being developed by IBM. According to IBM, the processor has up to a 20% reduction in power consumption, and it also produces less heat, compared to the "Gekko" processor for the Gamecube, produced by the same company.
Genyo Takeda, senior managing director and general manager of Nintendo's integrated research and development division, said: "The first chips are in our possession. Today’s milestone marks the final stage of our drive to reach both core and nontraditional gamers with an inviting, inclusive and remarkable gaming experience."
Ron Martino, director of IBM Technology Collaboration Solutions, says, "The IBM team has worked hard to design, develop and deliver this customized Power microprocessor for the worldwide launch of Nintendo's new system."