PS3 Goes Region Free & Issued Price Point

Sony release new PlayStation 3 details and issue a price point, no less than 50,000 YEN. Not quite pocket change.

With most people we know focusing on Nintendo this week we really shouldn't forget about Sony and its hugely successful PlayStation series. Sony have this week announced that the PlayStation 3 will not have any region locking on its games. This is a bold - but not unexpected - move by Sony, claiming its reasons to battle against piracy.

Often "mod-chips" used for playing pirated games come out of development from people claiming they're just trying to "unlock" the region codes on systems. It's well known that this only a legitimate front for an illegitimate reason.

However, gamers, including myself, have imported games over the years, because they simply don't want to wait 6 months for the 50hz PAL version of a particular game. The global market is more united today, publishers have realised this and some even see the marketing benefit of a global game launch. To be honest, we'll be looking very closely at Nintendo to see if they follow suit.

Also announced this week is a pricing point for the PS3, lots of rumours have hyped up a very expensive PS3, seems everyone was right. Sony have stated that the new console will cost "no less than 50,000 YEN". That's around $425 USD and 350 EUR in real conversions, but of course even with shipment and import costs accounted for, we estimate the MINIMUM price for a PS3 to be around the $499 mark, with lots of analysts predicting higher.

Obviously Sony have released previous consoles at around this price and got away with it, will consumers be happy to fork out $500 all over again? Who knows, but we can expect a very interesting battle between Revolution and PS3.