Perhaps the Nintendo of America staff were getting abit bored, not a lot of new games to kick around the office. With this, they decided to go to the Sundance film festival which screens some of the movies we'll be watching this year.

Why were Nintendo at this bash? Good question. I have no idea.

"While the 2006 Sundance Film Festival drew thousands of pundits and power players to catch the latest magna opera from future Steven Soderberghs, Nintendo showed off its own hopeful hits at the Nintendo booth, snuggled neatly inside Motorola's Moto on Main celebrity lounge in the heart of Park City."

Hmm, so they're trying to sell their products to the rich and famous? Well that makes us lowly loyal gamers feel great.

"Celebs like Lance Bass, Shannon Elizabeth, John Malkovich, Kristen Bell, Lucy Liu, William H. Macy and Tommy Lee received hands-on demos of the Nintendogs."

Nintendo's excuse for rubbing shoulders with the "elite" will no doubt be about "raising the profile of our products", obviously a bunch of self-involved drug addicts are the people to do that.

Is it just me, or what the hell are they playing at?

[via nintendo.com]