EA is strictly business. It is clear that they have no creative mindset really and just follow the latest gaming trends and when a game doesn't sell it's like "we're doing what everyone else is doing so why aren't our games selling?" I admire their devotion to new IPs but they need to do more to be successful. They are doing more than other 3rd parties but they haven't reached that sweet spot yet. Not many of their games are shovelware, but are painfully average none the less. If they can tap into the creative magic of games like Boom Blox, Henry Hatsworth, and even my sims. If they pore more talent in these type of titles I can see future profits for them. Just because they try to capture nintendo's new audience doesn't mean they have that "nintendo magic".

Yeah sounds great and all, but EA keeps chacing taler away like the creator of Henry Hatsworth, and the creators of World of Goo.