1eugenewrayburnFri 8th May 2009 Why is Nintendo the only company doing REALLY well? Even mega publishers like EA - in the midst of a huge gaming boom - are experiencing losses. Meanwhile, Nintendo's profits are at record levels. (Of course MS has RROD to eat their profits, their rushed/botched hardware, and Sony has struggled to get PS3 profitable....it cost money to build a giant trojan horse, and not everyone can afford to pull it through their gate...)But did the industry get too stagnant, too repetitive, too PREDICTABLE?Nintendo certainly thought they were too predictable, because they have developed New IP's like the devil is at their heels....Nintendo //www.edge-online.com/news/nintendo-reports-record-sales-and-profit Net sales rose 9.9 percent to more than 1.83 trillion yen (£12.5 billion/$18.5 billion) as operating profit swelled 14 percent to over 555 billion yen (£3.7 billion/$5.6 billion).EA : http://www.edge-online.com/news/ea-losses-hit-109-billion-in-... The company posted an annual net loss of $1.088 billion, compared with a net loss of $454 million for the prior year, thanks largely to a series of charges and impairments totalling over $800 million.I think EA is pretty generic game company nowadays, and do not egg me, I thought Boom Blow was overrated - it's so EASY. World of Goo is a much higher quality and pleasing physics puzzler, imho..... Hardcore, casual = marketing. The real divide is between arcade and narrative games.