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Topic: You Are Head Of Nintendo's Marketing Division...

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cheetahman91

21. Posted:

I would give the job to someone who knows what they are doing.

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MAN1AC

22. Posted:

I would step down from my position.

Four more months until Bayonetta 2.

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skywake

23. Posted:

  • Reduce the price of the console to increase demand
  • Create bundles using key titles like Zelda, Mario, Kart and so on
  • Do some sort of promotional deal where buying a specific game gets you a game code for Zelda or something
  • Take a game like Smash and get the gaming media talking about it by drip-feeding content
  • do game specific Nintendo Directs about games just before release to make sure you have media coverage
  • Get some content creators on youtube to make something shareable. HAWP, Freddiew, Mega64 etc
    ..............

oh wait......

Edited on by skywake

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skywake

24. Posted:

oh, and I'd also make sure that Nintendo kept working on improving the end-user experience. Word of mouth is the best advertising, you don't want people having their friends over only to see long loading screens and crashes. Get those load screens down to the point that people are instead IMPRESSED by how quick it is when they see it............. oh wait........

Edited on by theblackdragon

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Dreamz

25. Posted:

"Here's a thing that lets you play fun games." holds up a Wii U
"What games?"
"These games!" holds up Metroid, Zelda, X, and Bayonetta
"Oh, those do look fun!" throws money at Nintendo
Credit: Yahtzee

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ZeroZX_Dev

26. Posted:

Dreamz wrote:

"Here's a thing that lets you play fun games." holds up a Wii U
"What games?"
"These games!" holds up Metroid, Zelda, X, and Bayonetta
"Oh, those do look fun!" throws money at Nintendo
Credit: Yahtzee

This. Times. Infinity.

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NickMon68

27. Posted:

Get to E3 and do a good show.
Price Cut.
Get more devs writing games
Insist that Dev guys bring some form of game to iPhone and Android (something like Mario Vs Donkey Kong) and see how that works out (use it to get some money)

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Warruz

28. Posted:

http://pauseyourgame.com/2013/11/what-nintendo-wii-u-need-to-...

I wrote this a little bit ago but the jist is

  • Position yourself as the #2 option
  • Play up your exclusive library
  • Start a new add campaign building off both items, My Idea was the Unique campaign
  • Take all the things that stand out in each game and label their "Unique Feature"

Example of Unique Campaign
Untitled

I could keep going but that is the idea, you can read more at the link.

Edited on by Warruz

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Series of articles dealing with ways to improve Wii U Marketing - http://pauseyourgame.com/2013/10/what-nintendo-wii-u-need-to-do-part-1/

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JamesCoote

29. Posted:

Plan this for late summer / early autumn, once Mario Kart is out of the way, and with the intention of leading into the Christmas period with this campaign:

1. I would rebrand the Wii U. Name change to Wii KZ. Change the physical box - it's shape to be more angular, it's colour to red. Make it look radically different from the Wii-U and Wii before it, so there is no confusion in customer's minds that this is a different (much better) product than the original Wii. Finally, make the gamepad less chunky. Something along the lines of the PSVita.

2. Aggressively advertise it at 8-10 year old boys, and also work the Japanese angle on it as something exotic and cool (i.e. less "kiddy" stuff, less cutesie kawaii-type japanese stuff, more monster hunter). Would have to be done subtly though so as not to put parents off. Get the middle ground where 8 year old jimmy staring wide eye'd at the screen going "cool!" because of the shinyness, not the boobs and violence his teenage older brother is attracted to.

3. Bundle the best indie games on the eShop into a couple of retail disc collections, and then bundle those in with the new Wii U (or Wii KZ as I'd rebrand it). So that when you buy the Wii U, it comes with 10 games right from the get go, for players to sink their teeth into. It'd also encourage indie developers to get on board with Nintendo (since look, you can get your game on a disc in a shop! How cool is that?!)

Game developer for Crystalline Green Ltd.

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Dreamz

30. Posted:

JamesCoote wrote:

Plan this for late summer / early autumn, once Mario Kart is out of the way, and with the intention of leading into the Christmas period with this campaign:

1. I would rebrand the Wii U. Name change to Wii KZ. Change the physical box - it's shape to be more angular, it's colour to red. Make it look radically different from the Wii-U and Wii before it, so there is no confusion in customer's minds that this is a different (much better) product than the original Wii. Finally, make the gamepad less chunky. Something along the lines of the PSVita.

2. Aggressively advertise it at 8-10 year old boys, and also work the Japanese angle on it as something exotic and cool (i.e. less "kiddy" stuff, less cutesie kawaii-type japanese stuff, more monster hunter). Would have to be done subtly though so as not to put parents off. Get the middle ground where 8 year old jimmy staring wide eye'd at the screen going "cool!" because of the shinyness, not the boobs and violence his teenage older brother is attracted to.

3. Bundle the best indie games on the eShop into a couple of retail disc collections, and then bundle those in with the new Wii U (or Wii KZ as I'd rebrand it). So that when you buy the Wii U, it comes with 10 games right from the get go, for players to sink their teeth into. It'd also encourage indie developers to get on board with Nintendo (since look, you can get your game on a disc in a shop! How cool is that?!)

1. This would be completely unnecessary and I can't imagine it would have much if any effect. If they're going to rebrand mid-cycle, I would recommend they drop the Wii and just call it the Nintendo U.

2. You're either vastly overestimating the pre-teen boy market or vastly underestimating every other. Girls make up a solid 40% of the video game demographic in many recent studies. My eight year old niece graduated from Monster High dolls to Minecraft on her iPad.

3. I do like this idea, especially promoting indie collections like this.

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kyuubikid213

31. Posted:

Dreamz wrote:

"Here's a thing that lets you play fun games." holds up a Wii U
"What games?"
"These games!" holds up Metroid, Zelda, X, and Bayonetta
"Oh, those do look fun!" throws money at Nintendo
Credit: Yahtzee

Another Zero Punctuation fan? Cool. Which video did he say that in? Or was it an Extra Punctuation?

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Cyb3Rnite

32. Posted:

cheetahman91 wrote:

I would give the job to someone who knows what they are doing.

MAN1AC wrote:

I would step down from my position.

And with a one-two punch...

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JamesCoote

33. Posted:

Dreamz wrote:

JamesCoote wrote:

2. Aggressively advertise it at 8-10 year old boys, and also work the Japanese angle on it as something exotic and cool (i.e. less "kiddy" stuff, less cutesie kawaii-type japanese stuff, more monster hunter). Would have to be done subtly though so as not to put parents off. Get the middle ground where 8 year old jimmy staring wide eye'd at the screen going "cool!" because of the shinyness, not the boobs and violence his teenage older brother is attracted to.

2. You're either vastly overestimating the pre-teen boy market or vastly underestimating every other. Girls make up a solid 40% of the video game demographic in many recent studies. My eight year old niece graduated from Monster High dolls to Minecraft on her iPad.

You're right actually. I believe the statistics are closer to 50%. This goes to the heart of the problem with Wii U. It's easy if you're Sony or Microsoft to just home in on that largely male "gamer" audience, to whom the hyper-masculine fantasies of Battlefield or CoD appeal.

Whilst for Wii U, there's that legacy audience from when you were doing likewise, who also tend to be the ones that shout loudest online for you to go more in their direction. Then there's the casual audience where you're competing with tablets. It's easy for a consumer to justify a tablet because it'll get used for watching movies, surf the web or social media (when statistics show actually, it's getting used something like 70% of the time for games). But shhh! Don't say it's a games device, because that comes with all the baggage associated with teenage boys and games like CoD.

If you can appeal to women and casual gamers and pretty much anyone who isn't teen+ males then you're looking at a much much larger audience than anything PS4 or Xbox is ever likely to pull. But you also can't appeal to everyone, so just who do you target and how? (considering at this point you don't necessarily have any control over the games library. Edit: There's no Minecraft for WiiU)

Edited on by JamesCoote

Game developer for Crystalline Green Ltd.

Twitter: JamesACoote

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Jmaster

34. Posted:

Let's see, I'd be the big guy in Nieuwegein from NintendoNederland. I..

  • Would make commercials featuring mostly gameplay, that make it ABSOLUTELY clear that Wii U is a new console.
  • I'd put them on TV during soccer, inbetween News and Weather, and just generally everywhere
  • More billboards and posters
    Record separate Nintendo Directs with some Dutch guy, in Dutch.

Jmaster

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GeniusDan

35. Posted:

There are some good ideas here. Something I've been thinking about lately is a Nintendo cartoon bringing together their vast array of characters and franchises. It would have to be well written and funny... Hopefully appealing to a younger audience but done so older nintendo fans could appreciate it as well. I think something like this would increase brand awareness. I'm 31 and when I was a kid cap'n n was on Saturday mornings and I loved it, the show wasn't even that good. I don't know what kind if budget this would need or if it would be feasible though. What do you guys think?

GeniusDan

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Dreamz

36. Posted:

kyuubikid213 wrote:

Another Zero Punctuation fan? Cool. Which video did he say that in? Or was it an Extra Punctuation?

If I'm not mistaken, it was in his Next Gen Buyer's Guide video. (His suggestion: DON'T xD)

Edit: Yep, it is. Video:
(Language warning)

Edited on by Dreamz

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theblackdragon

37. Posted:

Hey guys, we've had the argument over Miiquality already, and as far as NL is concerned, we're tired of people from both sides showing their butts over it. Next time someone shows up to pick a fight, please report them and let the moderation team handle it. Thanks in advance! :3

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Unca_Lz

38. Posted:

Changing the name at this point would be stupid and pointless

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skywake

39. Posted:

I was watching an IGN video on "saving Wii U" the other day and it basically summed up the whole armchair analyst thing. One of the guys on the panel insisted that Iwata should be sacked and that Nintendo should find a new direction. Then when asked what he suggested that they should get out of the third party race, make themselves a first party box that's cheap. THEN he suggested that they also needed to release a revision that's higher spec and that third parties were happy to port their games to. All the while applauding Nintendo's content quality and saying that their's is the most gamer friendly box of the three.

I think that's the problem of the armchair analysts. They see the sales, see that it's not doing well and conclude that they know better. Then they throw out a hundred contradictory suggestions about what they should do instead. I think there are only two things we should be saying here at all.

1. Gamers don't always know what they want. They're happy with what they have, they don't know what would be good
2. Nintendo doesn't build focus group driven hardware, sometimes that works and sometimes it doesn't

Edited on by skywake

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Philip_J_Reed

40. Posted:

Klimbatize wrote:

I would create a serious of commercials where kids are in a circle playing and they suddenly grow mustaches that look Mario's. That's it. Just that over and over again for every game, even if Mario isn't in it. And hell, why not have any on-looking pets grow mustaches, too. Dogs, cats, fish, parrots, whatever. Mustaches everywhere.

I would work out some kind of arrangement with the band Moker, so that we could sell their albums in a package with the Wii and DS.

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