Wii U Forum

Topic: Nintendo Changing Business Strategy?

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Unca_Lz

21. Posted:

To be fair, I'd rather a gaming company to be run by a person with many years of development experience. Look at how other "game companies" handle their projects...(I'm looking at you EA)

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SkywardCrowbar

22. Posted:

Nintendo needs to update its marketing strategy and fix its glaring structural problems. The company, by and large, still treats the industry like it did in the 1990's. That's a huge mistake. As far as visibility and how they position themselves in the market, they are getting out maneuvered at every turn.

Yes, myself and others like me who are well informed games enthusiasts know all the positives about Nintendo and how great its consoles and games are, but the mainstream more casual gamer does not. Nintendo needs their money as well as ours.

Now, to the point about Nintendo "abandoning hardware" or "moving to smart phones and tablets," I don't know where y'all (yes, I said 'y'all,' I'm southern) get this stuff. Nothing Iwata said points in that direction. He said exactly what he needed to say. He is informing investors that Nintendo will not settle for this level of mediocrity in sales, and that they are going to look at what was successful in the smart phone and tablet gaming markets and learn from those lessons and try to enhance and modernize their marketing strategy and their overall company strategy.

Nintendo has already started to move things in the right direction. Wii U and 3DS both have very solid online frameworks, Nintendo is starting cash in on some of their older and neglected IP's, (see the December Direct where we got Dr. Luigi and Chibi Robo) and Nintendo has embraced both the indie craze and the retro gaming craze. Not to mention that sales fr Wii U have increased greatly, and 3DS is the dominant handheld around the world.

Nintendo has been through a lot. Folks need to remember that. They've seen competitors come and go, and they have always come out in a handsome manner financially. They will continue to do that. Not everything can be the years of complete domination that the Wii had.

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WebHead

23. Posted:

I'm kinda glad Iwata isn't going. Yes he's screwed up, but he's not gonna become a better business man if he resigns and runs away from the problem.

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Tritonus

24. Posted:

I don't think they should launch an xbox / ps4 clone by 2015.. that would be repeating the same mistakes WHILE alienating the people who bought into the wii U.

I mean, I'm a die hard Nintendo fan, but if they release a new console by 2015, they've lost me.

They need to ride it out with the wii U, but they should start thinking about what's next. They should launch their console same time as ps5 and xbox two. People are predicting that this generation won't last as long as the last one either, and it's really a transitional one anyway.

Found a good read about it... hold on....

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Tritonus

25. Posted:

There we go:

http://gizmodo.com/what-the-xbox-one-ps4-and-wii-u-tell-us-ab...

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Unca_Lz

26. Posted:

SkywardCrowbar wrote:

Nintendo needs to update its marketing strategy and fix its glaring structural problems. The company, by and large, still treats the industry like it did in the 1990's. That's a huge mistake. As far as visibility and how they position themselves in the market, they are getting out maneuvered at every turn.

Yes, myself and others like me who are well informed games enthusiasts know all the positives about Nintendo and how great its consoles and games are, but the mainstream more casual gamer does not. Nintendo needs their money as well as ours.

Now, to the point about Nintendo "abandoning hardware" or "moving to smart phones and tablets," I don't know where y'all (yes, I said 'y'all,' I'm southern) get this stuff. Nothing Iwata said points in that direction. He said exactly what he needed to say. He is informing investors that Nintendo will not settle for this level of mediocrity in sales, and that they are going to look at what was successful in the smart phone and tablet gaming markets and learn from those lessons and try to enhance and modernize their marketing strategy and their overall company strategy.

Nintendo has already started to move things in the right direction. Wii U and 3DS both have very solid online frameworks, Nintendo is starting cash in on some of their older and neglected IP's, (see the December Direct where we got Dr. Luigi and Chibi Robo) and Nintendo has embraced both the indie craze and the retro gaming craze. Not to mention that sales fr Wii U have increased greatly, and 3DS is the dominant handheld around the world.

Nintendo has been through a lot. Folks need to remember that. They've seen competitors come and go, and they have always come out in a handsome manner financially. They will continue to do that. Not everything can be the years of complete domination that the Wii had.

Bless Nintendo's heart, but they need to fix things ;)

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Beetlejuice

27. Posted:

I think it would be a positive if Nintendo put some of their NES games on IOS and Android. Put them there for $1.99-2.99 and they will be impulse buys for current gamers and people who used to play but who have since moved on. Maybe that little bit of nostalgia will entice them to get back into Nintendo and purchase a Wii-U or 3DS? Not to mention there are millions of dollars on the table just sitting there from the smartphone downloads alone.

I don't see how having Super Mario 1-3 on an iPhone would devalue Nintendo hardware at all. Times are changing. Try something new.

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luisesteban

28. Posted:

It would be a very bad move.

luisesteban

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Beetlejuice

29. Posted:

luisesteban wrote:

It would be a very bad move.

Hmmm...when you put it that way, it's hard to argue against it. You have changed my mind!

Edited on by Beetlejuice

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cookiex

30. Posted:

Wouldn't that render the VC service useless, though? And I kinda doubt letting people pay $2 for NES Mario on iOS is in any form going to convince them to spend $99/$169/$299 on one of Nintendo's systems.

Edited on by cookiex

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CanisWolfred

31. Posted:

@JohnRedcorn
It would cheapen the brand. The point of Nintendo consoles is to own Nintendo games. You don't see Sony or Microsoft games on iOS now do you? Granted, they have their own proprietary Phones, but Nintendo has its own proprietary mobile device as well: The 3DS.

Edited on by CanisWolfred

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GuSolarFlare

32. Posted:

IF Nintendo ever goes to the mobile market I think they'll only use it as testing ground for some gimmick like a minigame that uses one of the 100 thousand features and sensors smartphones have nowadays in a different way from usual, just to test...

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3MonthBeef

33. Posted:

JohnRedcorn wrote:

luisesteban wrote:

It would be a very bad move.

Hmmm...when you put it that way, it's hard to argue against it. You have changed my mind!

They would in effect be competing directly with their own eshop service. Why buy Super Mario Bros.3 on eshop when I can get on iOs or Android? Its quite risky in itself to hope people come your expensive console (in an already heated competitive console market) just because you have titles on smartphone. I mean nobody ran out buy Sonic:Lost World because there's a few games on smartphone. People consume and move on. What Nintendo needs is for people to buy into a hook worthy activity across devices. Playing games alone is no longer that activity like it was 20 years ago. They need a model that follows the market trend of consumers hopping from one device to another, with good reason to do it gamewise.

Now they can do just that by leveraging aspects of Miiverse and streetpass deliver engaging activity on the smartphone related to those services on 3DS and Wii U console. Perhaps mini-quest games on smartphone that lightly impact the main game on console/handheld.

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SCAR392

34. Posted:

I thought that their goal was somewhat possible, but it's clear that other things needed to be done for 9 million to sales to happen. Notice how I'm drawing this conclusion NOW, and not a year ago.

I thought they would have some sort of big OS update "surprise" and such. It's possible, but obviously it did not happen. There needs to improvement. I do think that "wasting" this much time was necessary for Nintendo to figure out more about their market strategy.

There's always next time.

Edited on by SCAR392

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SCAR392

35. Posted:

CanisWolfred wrote:

@JohnRedcorn
It would cheapen the brand. The point of Nintendo consoles is to own Nintendo games. You don't see Sony or Microsoft games on iOS now do you? Granted, they have their own proprietary Phones, but Nintendo has its own proprietary mobile device as well: The 3DS.

Ratchet and Clank has a game on mobile. PS Now will be on plenty of non-Sony devices, so... You'll be able to play The Last of Us on your tablet, via a PS Now app.

I don't think Nintendo should do that, though.

EDIT: Also, Windows Phone and Surface/Windows tablets are basically Microsoft's portable consoles. Halo is on Surface.

Edited on by SCAR392

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CanisWolfred

36. Posted:

SCAR392 wrote:

CanisWolfred wrote:

@JohnRedcorn
It would cheapen the brand. The point of Nintendo consoles is to own Nintendo games. You don't see Sony or Microsoft games on iOS now do you? Granted, they have their own proprietary Phones, but Nintendo has its own proprietary mobile device as well: The 3DS.

Ratchet and Clank has a game on mobile.

I stand corrected.

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WebHead

37. Posted:

And I'm pretty sure Halo: Spartan Wars is on mobile too.

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Beetlejuice

38. Posted:

3MonthBeef wrote:

JohnRedcorn wrote:

luisesteban wrote:

It would be a very bad move.

Hmmm...when you put it that way, it's hard to argue against it. You have changed my mind!

They would in effect be competing directly with their own eshop service. Why buy Super Mario Bros.3 on eshop when I can get on iOs or Android?

Mario 1-3 on an iphone would never be a proper replacement for playing those games (or any NES game for that matter) on a console with a controller. It's just a snack, whereas the Wii-U/3DS VC is the meal that Nintendo fans will buy anyway. There isn't a single current Nintendo console owner, who if given the choice to play an NES or SNES title on only the iphone or a console, that would pick the iphone version. However, there are millions of people who would buy the IOS version who don't own a Nintendo console, and I'm sure millions more who own a console who would potentially buy both versions anyway.

And as others have said, other companies have released their games on IOS and done well. Rockstar for example has their GTA games on IOS, but also sells millions of copies of their other GTA games on PSN/Steam/Consoles as well.

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MAN1AC

39. Posted:

luisesteban wrote:

It would be a very bad move.

Huh?They havent even announced anything.
And change is very much needed. They can't keep doing what they've been doing recently and expect to make a profit.

Four more months until Bayonetta 2.

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CanisWolfred

40. Posted:

WebHead wrote:

And I'm pretty sure Halo: Spartan Wars is on mobile too.

But only on Microsoft devices.

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