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Topic: Miyamoto: Nintendo catering more to "Core" than "Casual" now

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In an interview with EGE, Shigeru Miyamoto said that he does want to focus on making games for people who only have a "passive" interest in them, instead showing more interest in stirring up the passionate fans.

“[These are] the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland. Their attitude is, ‘okay, I am the customer. You are supposed to entertain me.’ It’s kind of a passive attitude they’re taking, and to me it’s kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games]."

"In the days of DS and Wii, Nintendo tried its best to expand the gaming population. Fortunately, because of the spread of smart devices, people take games for granted now. It’s a good thing for us, because we do not have to worry about making games something that are relevant to general people’s daily lives.”

http://www.computerandvideogames.com/475384/miyamoto-explains...

Edited on by Deleted

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shingi_70

Man it shouldn't have taken them as long as it did to realize that the audenice that made the Wii big was not coming back, and now they're stuck with a console not that apeealing to the core or mainstream gamer.

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6ch6ris6

shingi_70 wrote:

Man it shouldn't have taken them as long as it did to realize that the audenice that made the Wii big was not coming back, and now they're stuck with a console not that apeealing to the core or mainstream gamer.

damn right

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19Robb92

Eh.. They said that they were going to focus more on the "hardcore gamer" when the WiiU was announced as well. It didn't happen back then so I have no reason to believe it now.

I'm fine the way it is right now though. Just keep the games coming.

Looking forward to: No More Heroes: Travis Strikes Again

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unrandomsam

gage_wolf wrote:

Also, I'll believe it when I see it. All of his showings at E3 well... spoke otherwise.

Those two looked not ready.

Starfox needing an hour to get to grips with the controls sounds perfect. Just what starting a new game should be like. (And they might actually deliver on a decent difficulty curve for everybody for once. Excluding those not willing to spend an hour learning the controls which is fine by me.)

Edited on by unrandomsam

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shingi_70

19Robb92 wrote:

Eh.. They said that they were going to focus more on the "hardcore gamer" when the WiiU was announced as well. It didn't happen back then so I have no reason to believe it now.

I'm fine the way it is right now though. Just keep the games coming.

Well they were clearly lying since the software in the pipeline was mostly casual games, but 2014/2015 looks to have much more of what people want.

The Wii U has a fairly good and vaired line up. I'm personally hoping for more games along the lines of Xenoblade, fatal frame, zelda, announced later.

It makes the Wii U a good secondary console.

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19Robb92

shingi_70 wrote:

The Wii U has a fairly good and vaired line up. I'm personally hoping for more games along the lines of Xenoblade, fatal frame, zelda, announced later.

It makes the Wii U a good secondary console.

I think it has a great line up, there are lots of titles I look forward to. I'm keeping my fingers crossed for more games along those lines as well! A new Metroid game would be lovely.

Looking forward to: No More Heroes: Travis Strikes Again

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Bolt_Strike

I admire Nintendo for doing this, but I'm worried it's not going to be profitable for them. I mean, yeah, it's horrible that the casual market has such a "passive" attitude towards video games, but sadly they're the majority, so skipping out on them decreases your user base.

Bolt_Strike

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miiandmario

Bolt_Strike wrote:

I admire Nintendo for doing this, but I'm worried it's not going to be profitable for them. I mean, yeah, it's horrible that the casual market has such a "passive" attitude towards video games, but sadly they're the majority, so skipping out on them decreases your user base.

Yeah. Most of the Wii sales were from casual gamers, despite there being some pretty hardcore games on the that system, but still it sold well because it appealed to everyone and if Nintendo is going the more hardcore gamer route it will hurt them financially, despite being better for gamers.

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kkslider5552000

miiandmario wrote:

Bolt_Strike wrote:

I admire Nintendo for doing this, but I'm worried it's not going to be profitable for them. I mean, yeah, it's horrible that the casual market has such a "passive" attitude towards video games, but sadly they're the majority, so skipping out on them decreases your user base.

Yeah. Most of the Wii sales were from casual gamers, despite there being some pretty hardcore games on the that system, but still it sold well because it appealed to everyone and if Nintendo is going the more hardcore gamer route it will hurt them financially, despite being better for gamers.

Actually this is false. I distinctly remember this crazy figure that like 75% of games sales come from 10% of gamers (or something like that), so casual gamers have never really bought a lot of games.

I kinda feel bad for Nintendo, because you could never justify NOT going after casual gamers after Wii's success, but Wii U was never gonna grab the same audience. But that's what happens when you have no idea how to keep a console alive like what happened when everyone abandoned the Wii.

Edited on by kkslider5552000

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DefHalan

I wonder what this means for the future. I remember them saying something similar at Wii U launch but if I remember correctly it was more about the fact they were going to focus on both markets equally, where during the Wii they focused mostly on "Casual." Also about the comment about Miyamoto's prototypes, those were just simple prototypes which will probably be turned into games but the prototypes do not fully represent what the game will look like. We shall see how this affects Nintendo at E3 2015

People keep saying the Xbox One doesn't have Backwards Compatibility.
I don't think they know what Backwards Compatibility means...

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Ryno

It's not going to "hurt them" because the casual console market is no longer there to profit from.

DefHalan wrote:

I wonder what this means for the future. I remember them saying something similar at Wii U launch but if I remember correctly it was more about the fact they were going to focus on both markets equally, where during the Wii they focused mostly on "Casual." Also about the comment about Miyamoto's prototypes, those were just simple prototypes which will probably be turned into games but the prototypes do not fully represent what the game will look like. We shall see how this affects Nintendo at E3 2015

They tried to get some casual gamers at first and it didn't work. Now Nintendo realizes it's time to focus on the group of people that are still willing to buy $60.00 games (vs. .99 cent or free games).

Edited on by Ryno

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DefHalan

Ryno wrote:

It's not going to "hurt them" because the casual console market is no longer there to profit from.

DefHalan wrote:

I wonder what this means for the future. I remember them saying something similar at Wii U launch but if I remember correctly it was more about the fact they were going to focus on both markets equally, where during the Wii they focused mostly on "Casual." Also about the comment about Miyamoto's prototypes, those were just simple prototypes which will probably be turned into games but the prototypes do not fully represent what the game will look like. We shall see how this affects Nintendo at E3 2015

They tried to get some casual gamers at first and it didn't work. Now Nintendo realizes it's time to focus on the group of people that are still willing to buy $60.00 games (vs. .99 cent or free games).

That is true, but I look at their current line-up of games and I find this hard to be news. They seem to have a lot of core games coming out (don't know what people count Mario Party and Captain Toad as) so will this further change things for Nintendo or is this more just for the press in saying they are focusing on the "core" and trying to get people to seriously look at Nintendo before their heavy hitters come out

People keep saying the Xbox One doesn't have Backwards Compatibility.
I don't think they know what Backwards Compatibility means...

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Blast

As long as they keep producing high quality exclusives and keep improving the Wii U then I'm a happy guy.

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Peach64

Can't wait to pick up the digital version of Edge tomorrow. Sounds like it's filled with great Nintendo content.

Peach64

shingi_70

kkslider5552000 wrote:

miiandmario wrote:

Bolt_Strike wrote:

I admire Nintendo for doing this, but I'm worried it's not going to be profitable for them. I mean, yeah, it's horrible that the casual market has such a "passive" attitude towards video games, but sadly they're the majority, so skipping out on them decreases your user base.

Yeah. Most of the Wii sales were from casual gamers, despite there being some pretty hardcore games on the that system, but still it sold well because it appealed to everyone and if Nintendo is going the more hardcore gamer route it will hurt them financially, despite being better for gamers.

Actually this is false. I distinctly remember this crazy figure that like 75% of games sales come from 10% of gamers (or something like that), so casual gamers have never really bought a lot of games.

I kinda feel bad for Nintendo, because you could never justify NOT going after casual gamers after Wii's success, but Wii U was never gonna grab the same audience. But that's what happens when you have no idea how to keep a console alive like what happened when everyone abandoned the Wii.

The casual or Mainstream gamer really only buys a few titles per year usually in the same franchise or genre only trying new things when they're hyped or have a certain look. (Ryse will probably have sold more than bayonetta 2).

But even this mainstream gamer sees a difference in how they're marketed too which is why usually the core game and mainstream gamer tend to be marketed too at the same time.

Just look at how each of the big three started marketing thier systems at their respective launches.

Nintendo

Microsoft

Sony

The Nintendo one is way more targeted at the casual family audience who typically doesn't buy consoles at launch, but a year or two afterward. They were still up so high on the Wii and DS being outliers that they forget that the Gamecube numbers was something they should have been prepared for. It also didn't help that nintendo had to show off the gamepad somehow. Now compared that to the PS/XB commericals that feature much more core/mainstream games and a good mix of third party and first party. Plus all the software we knew of till later in the year was much more casual focused which was a bad look with the drought.

Now going on three years out lets compare the marketing

Nintendo

Microsoft
[youtube:oy0Mz9zBGLc]]

Sony

The WIi U trailer is much more appealing when you look at all of the software that isn't already released yet. It doesn't have the third party support unfortunately, but the VC and indie games make up for it in a way.

The biggest problem is that Nintendo doesn't have any growth and they've lost both the Casual and Mainstream gamers, the core is slowly coming back but Nintendo is really leaning mostly on the core nintendo fan who goes to places like hear and Gnintendo who's been on the fence.

WAT!

Hey check out my awesome new youtube channel shingi70 where I update weekly on the latest gaming and comic news form a level headed perspective.

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Blast

shingi_70 wrote:

The casual or Mainstream gamer really only buys a few titles per year usually in the same franchise or genre only trying new things when they're hyped or have a certain look. (Ryse will probably have sold more than bayonetta 2).

But even this mainstream gamer sees a difference in how they're marketed too which is why usually the core game and mainstream gamer tend to be marketed too at the same time.

Just look at how each of the big three started marketing thier systems at their respective launches.

Nintendo

Microsoft

Sony

The Nintendo one is way more targeted at the casual family audience who typically doesn't buy consoles at launch, but a year or two afterward. They were still up so high on the Wii and DS being outliers that they forget that the Gamecube numbers was something they should have been prepared for. It also didn't help that nintendo had to show off the gamepad somehow. Now compared that to the PS/XB commericals that feature much more core/mainstream games and a good mix of third party and first party. Plus all the software we knew of till later in the year was much more casual focused which was a bad look with the drought.

Now going on three years out lets compare the marketing

Nintendo

Microsoft
[youtube:oy0Mz9zBGLc]]

Sony

The WIi U trailer is much more appealing when you look at all of the software that isn't already released yet. It doesn't have the third party support unfortunately, but the VC and indie games make up for it in a way.

The biggest problem is that Nintendo doesn't have any growth and they've lost both the Casual and Mainstream gamers, the core is slowly coming back but Nintendo is really leaning mostly on the core nintendo fan who goes to places like hear and Gnintendo who's been on the fence.

Wow. I'm not joking when I say this... I'm like impressed by what you said. It makes sense.

I own a Wii U and 3DS. I also own a PS4!

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Ryno

Oh that Wii U commercial is painful to watch.

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LzWinky

I think they marketed to the casual audience because there was no need to hype the Nintendo fans. If you were already gonna buy a Wii U, why do you need a commercial?

I think some of the criticism of Nintendo was mistaken. They DID try to market the Wii U, but failed to grab the audience they intended to get. And then the months and months of negative press surely didn't help (heck after the fourth month it was kicking a dead horse).

For the past year, they regrouped to develop a plan B for the Wii U, which is focus on the Nintendo audience that will probably never leave them while attempting to slowly grab other markets with exclusives like Bayonetta.

Current games: Everything on Switch

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shingi_70

WaLzgi wrote:

I think they marketed to the casual audience because there was no need to hype the Nintendo fans. If you were already gonna buy a Wii U, why do you need a commercial?

I think some of the criticism of Nintendo was mistaken. They DID try to market the Wii U, but failed to grab the audience they intended to get. And then the months and months of negative press surely didn't help (heck after the fourth month it was kicking a dead horse).

For the past year, they regrouped to develop a plan B for the Wii U, which is focus on the Nintendo audience that will probably never leave them while attempting to slowly grab other markets with exclusives like Bayonetta.

The Nintendo audience was going to come either way, what about trying to grab the PS/Xbox audience who had felt stale with the 7th gen thus far. I think launching with a quick remaster of Skyward Sword or Xenoblade would have help. Microsoft and Sony has shown that you can sell slow improvements. (though to be fair Halo 2 is completly redone a la WInd Waker HD).

I agree but alot of the more core fans saw it as a betryal even if it wasn't entirely Nintendo fault. The launch and eshop were solid upon launch, nut no third party support alongside delays really hurt the system. The irony is the same publishers didn't mind porting games the Wii U missed to the PSONE.

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