Its changing. E3 stans for electornic enetertainment
http://www.huffingtonpost.com/mobileweb/2012/06/04/microsofts...
http://www.bbc.com/news/technology-18325815
http://venturebeat.com/2012/06/05/wii-fit-u-will-make-you-swe...
http://www.forbes.com/sites/ciocentral/2012/06/06/why-retaile...
http://hypebeast.com/2012/06/xbox-unveils-revolutionary-smart...
Gotta grab that expanded market. Gamers may have hated E3 but the audience that buys the most love it.
