Forums

Topic: Who is the target market for the Switch?

Posts 21 to 40 of 40

OptometristLime

rallydefault wrote:

Manchildren
Mankids
Manowars

29yo Manatee who sees Nintendo's box as perhaps the most novel form while still being serious in bringing more titles and publishers on board. This is Nintendo as we have never seen them before knock on wood.

You are what you eat from your head to your feet.

zitpig

I'm older than everyone here probably, and I'm definitely up for it. Never too old for Nintendo. Never.

zitpig

Haruki_NLI

@sillygostly Listen to the shiny dunsparce children. It speaks only the truth.

Now Playing: Ratchet and Clank: Rift Apart, Crash Bandicoot 4

Now Streaming: Sonic Lost World, Just Cause 3

NLI Discord: https://bit.ly/2IoFIvj

Twitch: https://bit.ly/2wcA7E4

mav-i-am

zitpig wrote:

I'm older than everyone here probably, and I'm definitely up for it. Never too old for Nintendo. Never.

Im older than dirt, I got the game boy and NES when first released..........

(had a 2600 before that too!)

Switch games list,

Legend of Zelda BotW, Human resource machine, NBA Playgrounds, Street Fighter 2, Super Bomberman R, Snipperclips, Overcooked, World of Goo.

Nintendo Network ID: mav-i-am | Twitter:

zitpig

Yeah, I was there too and before...

zitpig

Luna_110

Over 20 here, and no way I'm too old for Nintendo. I think it depends on tastes too - if you like games with dark graphics, that kind of stuff, probably Nintendo isn't for you.
Me? I see enough shooting and stuff when I see the news.

I have a chronic lack of time, for everything.

Now playing: Okami HD, Mario Kart 8 Deluxe.

Switch Friend Code: SW-8536-9884-6679 | 3DS Friend Code: 0877-2091-1186 | Nintendo Network ID: Luna_cs

StuTwo

Chalk another for the "early 30's column" here.

The reality is that, like any piece of mass consumer electronics today, the Switch is being aimed at a very broad and diverse range of people. It has to be.

I think the marketing that you're seeing probably reflects a few things:

1 - The sites and advertising channels that you are using. Advertising is targeted.

12 months from now anyone watching the Disney channel 24 hours a day might see lots of Switch adverts that make you think it's a console aimed at 8 year olds whilst anyone browsing through IGN might see lots of Switch adverts that make you think it's a console aimed at 20 year olds. At least it will if Nintendo's marketing department is competent and doing their job.

2 - 20-30 somethings are normally in the first wave of adopters for pieces of tech - particularly gaming tech like the Switch. They also spend more. It makes sense to target them first.

3 - Switch has a particular appeal for 20-30 somethings because they're less likely to have time to spend countless hours infront of the TV and they're more likely to have young families. So a console that can be played for half an hour in bed or on the train is great and a console that hosts family friendly local multiplayer games like Mario Kart 8 is fantastic.

StuTwo

Switch Friend Code: SW-6338-4534-2507

Grandpa_Pixel

In my gaming group, we have people of all ages. Under 10s, teenagers, young adults, 20-30s, people in their 40s, families and every so often the 60+. We don't judge

What this says to me being able to see gamers of all sorts come together to play games is that all people like to play games. I think to be honest this console is meant for gamers. There is no demographic. It is meant for people who enjoy video games and nothing else.

And in that perspective the marketing has nailed it not because of its portability, but because people are having fun playing games together.

Grandpa_Pixel

JamesR

36 and will be getting a Switch at launch. Also pre-ordered a Switch for each of 4 kids (13, 10, 8 and 5 year olds).

Did someone say "fun for all the family"?

JamesR

DefHalan

I am 27, am a Level Designer in the Industry. I won't be getting a Switch for a long time. Still not sold. We will see if Nintendo can sell me, but right now I think people are caught up with the idea of Nintendo making a console that doesn't have Wii in the name.

People keep saying the Xbox One doesn't have Backwards Compatibility.
I don't think they know what Backwards Compatibility means...

3DS Friend Code: 2621-2786-9784 | Nintendo Network ID: DefHalan

MrGawain

I don't think it's about aiming at an age range as such, it's more the concept of playing together. This could be parents and children, this could be kids at a party, a group of adults in a drinking game, or connecting with strangers at a convention or something.

If you ignore Zelda, Xenoblade, and Skyrim (and possibly Mario), all the other key games are multiplayer- Bomberman, SF2, Snipperclips, Splatoon, MK8, FIFA, Just Dance, NBA2K, 1 2 Switch... it's all about playing together.

Why? Because it's a neglected form of gaming by XBox and Sony.

Isn't it obvious that Falco Lombardi is actually a parrot?

enoch72

I'm 44.....been gaming since ZX Spectrum, Commodore 64, Dragon 32 days.....Then NES, SNES, N64, Gamecube, PS 2, Xbox 360, DS, PS3, Wii, PS4, Wii U, New 3DS, Xbox One S.....now have a PS4 Pro and really, really, really looking forward to my Switch!!!

enoch72

Turbo857

I'm thinkin' Switch is for gamers of all ages but for now it's specifically marketed toward adults. Once 3DS goes out to the pasture and Switch's price is reduced to $199 w/o the Switch dock, it'll get an added marketing push toward families and children.

Subscribe to the Level 857 - Video Game Entertainment Channel!: https://goo.gl/Zy9RTD
YouTube: https://www.youtube.com/level857
Twitch: https://www.twitch.tv/level857
Twitter: https://twitter.com/level857

mav-i-am

I may be a Nintendo fan, but anything that pushes local multiplayer would be a hit in my house, love playing games with my wife and daughters.

Switch games list,

Legend of Zelda BotW, Human resource machine, NBA Playgrounds, Street Fighter 2, Super Bomberman R, Snipperclips, Overcooked, World of Goo.

Nintendo Network ID: mav-i-am | Twitter:

GoronBrudda

skywake wrote:

I'd argue that young adults and people with young families are the biggest demographic for the Switch. The 2DS is for kids, mobile is for older gamers, PS4/XBone are for teens. I'd argue the Switch demographic is closer to the PC gamer demographic than anything else.

Obviously there are nuances and exceptions. Still, I think the OP is barking up the wrong tree.

I know what you mean! I often see lots of posts by people on may forums complaining about specs or demographics, etc, but usually what they really mean is that it's just not for them. So I always laugh when I hear them try to make out it's not for everybody. Clearly many of us out there of all ages that still feel it's for us! So I'd even put the demographic question simpler easy way to solve that nobody can argue with (though watch them still try... lol)

Nintendo demographic = People who like Nintendo stuff! (there's tonnes of us out there enjoying it
every day. Some of us like other consoles too, and others actually prefer Nintendo games and aren't keen on other consoles. Neither is wrong, it's just personal taste).

Non Nintendo demographic = People who don't like Nintendo and think the console they play is the only one everyone else should like too. (I don't share in this logic personally, but wherever you find forums, you'll always find plenty of people with that attitude and want you all to follow their religion!) lol.

All part of the fun though! (it would be boring if everyone always agreed on everything).

GoronBrudda

zitpig

caheaton wrote:

@zitpig

I'll take that challenge! I'm 53....

You win. Just! Anyway, I did say "probably"

You old fart you!

zitpig

skywake

dizzy_boy wrote:

Going by the reactions in this video, I don't think Nintendo even knows who they're marketing it too.

I don't follow. What do you mean by that?

Some playlists: Top All Time Songs, Top Last Year
"Don't stir the pot" is a nice way of saying "they're too dumb to reason with"

This topic has been archived, no further posts can be added.