Topic: How can Nintendo market their games on Mobile?

Ok, so making a Nintendo phone is simply not possible and at the same time not feasible for Nintendo.

Thousands of developers and publishers fail to make profits when releasing their games on mobile. Recent Europe laws have forced developers to rethink about their microtransactions methods for making free to play games and even if done right, they end up going out of business.

Many developers instead of making original games end up reskinning existing games with different assets to give the illusion that its an original game. Bejeweled is a ripoff of Columns( Sega Genesis) and Candy Crush is a rip off of Bejeweled. Despite this, Candy Crush ended up making billions and is now under the ownership of Activision.

So where am I going here? Well the question now is this....How is Nintendo going to market their games?

Before some say that this is a stupid question, I assure you that marketing a mobile game is a nightmare compared to a traditional console game/PC game. Infact, Dedicated gaming is healthier than what Mobile gaming will ever be thanks to the marketing being more flexible unlike Mobile gaming.

The mobile marketing suffers for a few reasons.

• Only the top downloaded games appear on the stores. The unlucky ones either have to rely on publishers or from rare to find reviewers.
• Consumers who are into mobile gaming are not interested in original games. This means that those on Mobile won't know something like Advance Wars something which @skywake seems to believe otherwise. And finally.
• Unlike Console gaming where the search engine is friendly, the mobile gaming forces developers to try to simplify their game titles while at the same time, use existing keywords known to mobile users. This means that developers can't use original game titles like Deii for example. How is this bad? Because there are a zillion apps out there that use the exact same keywords that unless you have an agency/Publisher, its incredibly hard to market your game on your own. I have experienced this when making my first mobile game and Its barely thousand downloads and its only popular in China.

While Nintendo has a division called Business Development, One division alone won't make profit for them marketing their games on mobile.

'How is Nintendo going to market their games?'

With a picture or several of Mario maybe? Certainly that is all that is needed to grab Joe Bloggs' attention when he pursues through trying to see what noticeable games there are to play on his phone. Sometimes the simplest and most obvious methods are the most effective.

Is this a genuine question or are you trying to convince us that Nintendo's mobile games are going to fail?

As I said in the in the other thread, the main reason for going mobile isn't profitability for Nintendo, initially. Their strategy has been fairly well explained at the past investor meetings.

As for how they will market for mobile, how about wait and see? How will they market Zelda U? How will they market Star Fox Zero? How will they market NX?

Using the Nintendo brand should be enough.

Anyway, I think we can discuss this in your previous thread.