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Topic: Nintendo's Marketing

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Machu

1. Posted:

I'm sure I'm not the only one who disagrees with Nintendo's current marketing tactics. You know what I mean, show a celebrity talking about or playing a game, instead of actually showing game-footage and giving information. Apparently, just seeing the Redknapp's play Wii, is reason enough to want one.

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Also, did you know that Girls Aloud really like the DS. That MUST mean it's cool.

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Now if you think that's bad, how do feel about Nintendo giving Ant n' Dec £1million each to advertise the Wii.

Do you feel this is the right way to go? Do other countries see the same strategies being used by Nintendo? Do you question it's logic and effectiveness as much as I? :(

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Incognito_D

2. Posted:

They're just trying to shift as many consoles as possible and, though we may not understand the appeal of seeing Harry Redknapp play Mario Kart (although I did think it was funny), celebrity endorsements are what works when trying to appeal to vast numbers of the population.

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Unca_Lz

3. Posted:

They are trying to expand their audiences. Not everyone is a gamer and some people actually like to see celebrity endorsements. Besides, if you want gameplay footage, just look up the game somewhere and I'm sure you'll find it

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Machu

4. Posted:

Yes, obviously. But I thought Nintendo were trying to recapture the 'core' gamers as they call them. Stuff like this, scares them off.

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Unca_Lz

5. Posted:

Not really. Do core gamers really watch commercials or do they come to websites like this one and look stuff up constantly?

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VGM

6. Posted:

The only reason why I bought the DS is because Carrie Underwood has one. :P JK
lz2009 is 100% correct,Nintendo is just trying to Expand their audiences,my cousin literally bought a DS because Beyonce had one in that Rhythm Heaven Commercial.

Edited on by VGM

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Machu

7. Posted:

So it doesn't concern any of you then. OK, well me n The Fonz are gonna go sit quietly in the corner and discuss how uncool it all is.

EDIT:@VGP: I think Nintendo have 'expanded' their audience enough thanks. Have you not noticed the store shelves are filled with shovelware and pony games.

Edited on by Machu

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Machu

8. Posted:

I think you are all missing the point to be honest. Why not make some creative adverts instead of just throwing money at 'celebrities'. Honestly now, which would you prefer?

Edited on by Machu

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Magi

9. Posted:

Machu wrote:

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I don't know about you people, but this was exactly the scene at my house last night. Except I was in the middle. And there was less clothing involved.

BRB, gonna go buy another Wii and DS.

Currently own: Xbox 360, PS3, Wii, 3DS, iPad, PC's, WP7 Phone and a Vita. Who you callin' a fanboy?!
"Have you ever danced with the devil in the pale moonlight?" -The Joker

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Unca_Lz

10. Posted:

Machu wrote:

I think you are all missing the point to be honest. Why not make some creative adverts instead of just throwing money at 'celebrities'. Honestly now, which would you prefer?

As a gamer, I'd prefer the adverts but not everyone is a gamer. I think that they should do both.

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VGM

11. Posted:

Machu wrote:

I think you are all missing the point to be honest. Why not make some creative adverts instead of just throwing money at 'celebrities'. Honestly now, which would you prefer?

Well now that think about it you do have a point,I go too gamestop often & all I see is Shovelware titles on the Wii shelves.& Yes I would prefer adverts.

Edited on by VGM

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Big_A2

12. Posted:

It creeps me out as hell, but I'm still fine with it. If it's selling more consoles and keeping Nintendo alive with money to make games with, I'm fine with it. Advertising has no effect on me anyway.

And Machu, shovelware games have been around forever, and it shouldn't bother you if you ignore them. I don't see why it's a problem for everybody.

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Knux

13. Posted:

Nintendo has horrible commercials, but the commercial that pisses me off the most is the Mario & Luigi:Bowser's Inside Story commercial. It's a bunch of kids talking about the game...and they PROUNOUCED MARIO'S NAME MARY-O!! That shows that Nintendo has lost their touch in comercials.

As for the celebrity advertising, I can tell you why Nintendo does that. Many adults and kids are fans of certain celebrities for some reason. Nintendo's reasoning is that if the Wii and Nintendo DS is advertise with celebrities, people will think the Wii and Nintendo DS is cool because a celebrity is playing it, and then that person will buy a Wii or Nintendo DS.

Of course, the core gamers won't fall for that, the core gamers do not need a celebrity advertising to help decide to purchase a video game system or video game. But Nintendo assumes that we core gamers do not need advertising. Nintendo cares about appealing to casual gamers, but Nintendo does not care about making advertisements or commercials for core gamers.

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Machu

14. Posted:

lz2009: That's all I was asking. Is THIS really the best marketing strategy possible? I really don't think it is. The fact that Nintendo are now eager to get players on wfc, having (I imagine) noticed a large difference in the amount of Wii's bought and the amount of those going online (they need them usage stats after all), shows how many 'casuals' they have attracted. We, as gamers, don't want more casuals about as that means more crudware for our lovely console. Look at Dirt2, they snuck it out in the hope people will pick it up, and they probably will, the brand will sell what is a half arsed port, to those who don't know better.

And considering they just increased the price of the Wii, I DO NOT want to see them throw millions at so called shelebrities. Ug!

EDIT: @Big A2: The shovelware levels are MUCH higher than with 64 & GC. Wii shovelware levels are getting close to PS2 proportions, which is huuge!

Edited on by Machu

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Nanaki

15. Posted:

Machu wrote:

I think you are all missing the point to be honest. Why not make some creative adverts instead of just throwing money at 'celebrities'. Honestly now, which would you prefer?

Nintendo's advertising plan works. Simple as that. The Wii and DS are depicted as accessable, enjoyable and easy to get to grips with machines. What better to advertise it than showing this in demonstration with these celebrities. I think their marketing is a stroke of genius; do the hardcore really care that it doesn't make them salivate? Only a select few, I reckon.

Nanaki

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Machu

16. Posted:

Ok, I see what you are saying, but whilst it might help them sell units I fear it alienates YET MORE oldschool gamers who used to see Nintendo as 'the place to go'. And yes, I hate Ant & Dec. :D

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VGM

17. Posted:

SuperSonic1990 wrote:

Nintendo has horrible commercials, but the commercial that pisses me off the most is the Mario & Luigi:Bowser's Inside Story commercial. It's a bunch of kids talking about the game...and they PROUNOUCED MARIO'S NAME MARY-O!! That shows that Nintendo has lost their touch in comercials.

I know,I saw that Commercial & I was so disappointed by it.I mean look how stupid it is.

Merio

Edited on by VGM

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J_Bitties

18. Posted:

I think this argument is muddled with numerous arguments that don't have anything to do with the adverts, namely the shovelware issue. I could care less about the adverts. In fact, my mom only got Prof. Layton because it had one of the friends cast members playing it and she loved it and that's a really good game. So, they do work for some extent. I have zero issue with them expanding audiences, it makes the company money and that's what the business is for, making money. BTW, if you have an issue looking 'mind you not listening' to Girls Aloud, then, well, you might want to put the game down and discover girls.

Anyways, onto the shovelware topic. 1. Nintendo themselves does not produce shovelware. That is on the third parties and does it bother me? Nope, because core games DO NOT SELL ON THE WII. So, what you want is for 3rd parties to stop doing what makes them money and create games that don't sell or make money on the Wii? Please make sense of this for me.

Also, the shovelware has never prevented me from finding the games on the Wii I want. Never have I been like, man, I'd really like to find MadWorld! but it's been taken over by pony games! It hasn't, it's right there under 'M' where it belongs. People make too big an issue of the shovelware and I tend to believe 1 of 2 things.

1. Those that complain about shovelware look upon past generations with rose colored glasses. The original Nintendo, Genesis, SNES, 64, PS1, PS2, etc all had an insane amount of shovelware. That's fact, not the grand and golden portrayal that is in most gamers heads that only greatness was released on these systems.

2. They're not nearly old enough to recall number 1.

In the end, this whole shovelware argument is nuts because it's an issue you can avoid. If what gets you hot in life is shovelware, then congrats, you lead the most laid back life ever with zero problems OR you're WAY too high strung.

I guarantee, in two generations, no one will talk about the shovelware on the Wii. All that will get talked about, like in every past generation, are the great games.

J_Bitties

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J_Bitties

19. Posted:

Nanaki wrote:

Machu wrote:

I think you are all missing the point to be honest. Why not make some creative adverts instead of just throwing money at 'celebrities'. Honestly now, which would you prefer?

Nintendo's advertising plan works. Simple as that. The Wii and DS are depicted as accessable, enjoyable and easy to get to grips with machines. What better to advertise it than showing this in demonstration with these celebrities. I think their marketing is a stroke of genius; do the hardcore really care that it doesn't make them salivate? Only a select few, I reckon.

^^ golf clap in your general direction

J_Bitties

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VGM

20. Posted:

& Here's the reason why Klonoa Wii didn't do so well selling.

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