Apparently Nintendo have shelled out "big money" in order to ensure they are the sole sponsors of the upgrade to 90's classic The Gladiators.
According to Marketing Week, this sponsorship is one of Sky's biggest and most valuable. Nintendo hope to cash in on the show's "nostalgia and fun" and hope to reach the whole family.
The show will run on Sky One and Sky One HD for 15 weeks starting this month. We'll be tuning in for Kirsty Gallacher.
12:17pm on 7th May, 2008
1. By The Stig
Hmm Kirsty.....
Thanks sammy, you've made my day so far